From Corporate Caterpillar to Social Butterfly: Morphing Into Better Business

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Author Ron West uses 25 years experience to build social, supportive organizations in new book.

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Focusing on the individual and the professional as vehicles of change opens another level of personal and professional success.

According to a recent Gallup poll, 70 percent of American workers are not engaged or are actively disengaged from their work. Ron J. West helps businesses engage employees and move from limited options to limitless opportunities with his new guide, "Corporate Caterpillars: How to Grow Wings." In the book, West gives anecdotes and practical tips to implement change from the top.

West can speak to business development topics, such as:

  •     Breaking automatic habits, and moving from victimhood to responsibility.
  •     Adopting honesty and vulnerability in a business model.
  •     "Chunking" business goals.
  •     Developing and fostering support systems.
  •     Embracing philanthropy and volunteerism to engage and motivate employees.

Backed with more than 25 years of real-world experience, "Corporate Caterpillars" helps readers take their businesses from ideas to living, breathing and thriving entities.

"Focusing on the individual and the professional as vehicles of change opens another level of personal and professional success," West says. "Business growth and development can only be achieved by the growth and development of business leaders."

For more information, visit http://www.ronjwest.com.

"Corporate Caterpillars: How to Grow Wings"
By Ron J. West
ISBN: 978-1-47599-402-5
Available in softcover, hardcover, ebook
Available on Amazon, Barnes & Noble and iUniverse

About the author

Ron J. West has a passion for lifelong learning in the personal and corporate transformation fields. After graduating from the University of Westminster, Ron earned his master’s from Brunel University in West London. A results-focused executive consultant, Ron has since dedicated his life to assisting corporations and individuals in Europe and North America. He lives in Zionsville, Indiana, where his own metamorphosis currently involves a concerted effort to master the Argentine tango.

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Lauren Cascio
Bohlsen Group
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