Engrain Names Melissa Pasquale VP of Product Development

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Leading provider of virtual property tour and real estate sales/leasing analytics systems makes move to keep pace with rapid growth.

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My job is to ensure that the TouchTour product line not only meets our clients’ needs today, but that our systems remain on the cutting edge of design and functionality.

Engrain (http://www.engrain.com), the leader in touch screen property tour and analytics systems, has named Melissa Pasquale Vice President of Product Development. Pasquale, who previously served as the TouchTour System Product Manager, has an extensive background in commercial real estate and economic development.

“Melissa’s work as TouchTour product manager, especially her skill at helping our developers turn client requirements into system features, was instrumental in making TouchTour the most recognized name in the industry,” said Brent Steiner, Engrain president and CEO. “As our product line has grown to include an Enterprise-level offering, an analytics dashboard and other applications, it was clear that her role needed to expand as well.”

The TouchTour system utilizes large (42” to 70”) multi-touch panels with custom-crafted interfaces to provide prospective residents with in-depth virtual property tours, local area information and other services. For property owners and developers who use the TouchTour Enterprise platform, the system allows them to manage content and analyze performance for any of their communities from a central office. The portfolio-wide data accessible with just a tap from a touch screen analytics dashboard assists them in strategic decision making.

“We’re thrilled with the way the real estate community has embraced TouchTour and the positive impact it has on their operations,” said Pasquale. “But we’re keenly aware that in technology, you’re only as good as your last upgrade. My job is to ensure that the TouchTour product line not only meets our clients’ needs today, but that our systems remain on the cutting edge of design and functionality. One of the ways I’ll do that is by working with Enterprise accounts to gather requirements and customize the platform based on their unique business objectives. I’m excited about the challenge.”

About Engrain

Engrain is a leading provider of immersive touch screen technology and award-winning digital branding and design services for the luxury real estate market. Its TouchTour™ system is used at some of the most prestigious properties in the country. Founded in 1995 and based in Denver, the company works with clients throughout the U.S.

For more information, please contact Audrey Bolema, 303-903-3863 or Audrey(at)engrain(dot)com.

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Audrey Bolema
Engrain
303.903.3863
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