Rockville, MD (PRWEB) October 02, 2013
Global Construction Industry: Business Outlook Survey of Senior Executives 2013–2014
“Global Construction Industry: Business Outlook Survey of Senior Executives 2013–2014” analyzes how company procurement expenditures, business strategies, media spend, marketing and sales strategies, and business planning are set to change in 2013–2014.
This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business challenges and investment opportunities as seen by senior level executives. Furthermore, it provides data on the current size of the marketing and advertising budgets and details on how spending will change, providing insight into global marketing behavior; it also identifies future growth, key consumer trends, M&A, and e-procurement across various industries.
This report not only grants access to the opinions and strategies of business decision makers and competitors in the global construction industry, but also examines their actions surrounding business priorities and provides access to information categorized by region and size.
-China, India and Brazil are the important emerging markets for growth in 2013
-‘Market uncertainty’, ‘cost containments’ and ‘retention and recruitment of skilled staff’ are the leading business concerns for 2013
-Overall, for 2013, the average size of the annual procurement budget identified by senior level executives across industries is projected at US$41 million, while the annual marketing budget is identified at US$6 million
-‘Quality’, ‘level of service’, and ‘price’ are considered the most important factors for supplier selection by senior level respondents in 2013
-‘Market intelligence research’, ‘CRM systems’ and ‘ERP solutions’ were identified as the marketing and sales solutions most expected to be invested in during 2013
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Global Construction Industry: Business Outlook Survey of Senior Executives 2013–2014 – Table of Contents:
1 Executive Summary
2 Global Construction Industry Dynamics – Senior-Level Respondents
3 Global Construction Industry Market Growth Outlook – Senior-Level Respondents
4 Threats and Opportunities – Global Construction Industry Senior-Level Respondents
5 Global Construction Industry Buyer Expenditure Activity – Senior-Level Respondents
6 Global Construction Industry Procurement Behaviors and Strategies – Senior-Level Respondents
7 Global Construction Industry – Suppliers’ Marketing Expenditure Activity by Senior-Level Respondents
8 Global Construction Industry Senior Level-Respondents – Marketing and Sales Behaviors and Strategies
List of Tables