CommerceHub Launches ProductStream™ to Help Retailers Expand Online Assortments

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Cloud-Based Platform Simplifies the Exchange of Product Content and Images for Retailers and Suppliers

CommerceHub, the industry leading drop ship merchandising and fulfillment platform, announced today the release of ProductStream™ at the Annual Summit. ProductStream automates the exchange and management of item data, images and product content between retailers and suppliers to quickly make products available for sale online.

“We are excited to unveil ProductStream to the e-commerce industry,” said Frank Poore, founder and CEO of CommerceHub. “Retailers and suppliers have long been waiting for a simple solution to the time consuming and labor intensive process of mapping and customizing each unique partner’s product data. Retailers are looking to dramatically increase the number of products they offering online. Since product content management is an enormous bottleneck, we’re seeing extreme demand from both our retailers and suppliers to get on the platform as soon as possible.”

Retailers have different formats and requirements for publishing products on their online storefronts. Suppliers in turn spend considerable time customizing spreadsheets with item data and product content for each specific retailer only to find that it takes upwards of three months for most retailers to post large assortments of products for sale.

ProductStream will save retailers and suppliers significant time and money by automating the exchange of product content in a manner that enables every supplier to easily conform to each retailer’s unique posting requirements. More importantly, by reducing the time it takes to post products for sale online, ProductStream directly increases the amount of revenue retailers and suppliers earn from each product.

For retailers, ProductStream will provide a single online view of all of the products their suppliers are selling, as well as the tools and services to take the description, prices, images and other descriptive attributes and transform them into the format most appropriate for the retailer’s online storefront.

For suppliers, ProductStream will provide a single product catalog to which all of their retail partners have easy access online, as well as step-by-step directions on how to get those products for sale on a retailer’s storefront in the most efficient way.

With ProductStream, Retailers can:

  •     Easily browse capabilities to view entire product offering from suppliers online.
  •     Use business rules and integration with content providers to guarantee rich product content and images for consumers.
  •     Publish large volumes of products from ProductStream directly to their online storefronts

With ProductStream, Suppliers can:

  •     Manage assortments from retailers and marketplaces through a single product library.
  •     Easily notify retailers of new products added to their product line.
  •     Utilize simple tools to quickly comply with retail and marketplace content requirements so that products can be available for sale quickly.

CommerceHub will be demonstrating ProductStream at booth #1107 during the Annual Summit, which will be held from Sept. 30 to Oct. 2, 2013 in Chicago.

For more information about CommerceHub please visit

About CommerceHub
For more than 15 years, CommerceHub has been providing cloud-based technologies and services that enable retailers to radically expand their product offering without inventory risk. CommerceHub makes it possible to achieve 100% compliant integration to any product source, and provides all of the tools necessary to ensure total control over fulfillment, as if the goods were actually owned and shipped by the retailer.

Providing an unparalleled platform and scalability, CommerceHub in 2012 processed over 34 million orders for the top online retailers in the US and Canada, enabling them to achieve more than $5.5 Billion in retail sales through drop-ship fulfillment. These expanded assortment orders were successfully processed and fulfilled directly to consumers by more than 6,000 integrated suppliers, distributors, manufacturers and 3rd party sellers.

CommerceHub’s retail clients include Costco, QVC, Best Buy, Kohls, Staples, Walmart, and many others. The company was founded in 1997 by Frank Poore and Richard Jones.

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Casey Stickles
5W Public Relations
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