"With many start ups taking a mobile first or only strategy, mobile user experience has become a make or break factor in meeting business objectives" Dr. Philip Lew,CEO XBOSoft
San Francisco,CA (PRWEB) October 07, 2013
XBOSoft’s CEO, Dr. Philip Lew has been invited speak on his mobile user experience research at the Pacific Northwest Software Quality Conference 2013 (PNSQC) in Portland, Oregon. This 3-day event features senior software quality experts from leading companies including Intel, McAfee and Microsoft.
In his opening day session at 9 a.m. PDT, Lew will present “Understanding and Improving Mobile User Experience” drawing on his experience of overseeing the evaluation and improvement of clients’ mobile applications. He also shares his experience developing models used to evaluate software quality while incorporating usability and user experience. The presentation, based on joint research with the National University of La Pampa, Argentina, utilizes the rich analytical expertise of Dr. Luis Olsina.
Dr. Lew summarized key points in the research, “With many start up companies now taking a mobile first or even a mobile only strategy, mobile user experience has become a make or break factor in meeting their business objectives. Design and evaluation of web applications cannot account for the particular features and usage contexts of mobile applications. Characteristics such as multi-touch gestures, button size, and widget usage have a magnified impact on task completion rates. “
Under the direction of CEO Philip Lew, XBOSoft revenues have increased more than 20 percent annually for the past six years and are on track to grow by at least that pace in 2013. The company has seen substantial revenue increases since moving toward providing software quality assessment, measurement and improvement consulting as a perfect complement to its software testing services .
XBOSoft is an international firm specializing in software quality assurance with branch offices in the USA and Europe. With a proven record of success working for Fortune 500 companies and specialized ISVs, XBOSoft has gained broad domain expertise with extended experience in finance and healthcare. Our commitment to software quality improvement is implemented through practical quality assurance processes combined with the deep technical expertise of its employees.
About the Pacific Northwest Software Quality Conference ( Oct 14-16, 2013 )
PNSQC was founded in 1982 as a non-profit Oregon corporation. PNSQC’s mission is to enable knowledge exchange to produce higher quality software. PNSCQ seeks to increase the awareness of the importance of software quality and to promote software quality by providing education and opportunities for information exchange within the software community. PNSQC provides opportunities to demonstrate, teach and exchange ideas on both proven and leading edge software quality practices.
About Luis Olsina
Luis Olsina is Full Professor in the Engineering School at the National University of La Pampa, Argentina, and heads the Software and Web Engineering R&D group. His research interests include software and web engineering, particularly, quality requirements modeling, web quality strategies, quality improvement, measurement and evaluation processes, evaluation methods and tools, and domain ontologies. He earned a PhD in the area of software engineering and a MSE from National University of La Plata, Argentina. In the last 17 years, he has published over 100 refereed papers, and participated in numerous regional and international events both as program committee chair and member. Recently, Luis and his colleagues have co-edited the book titled Web Engineering: Modeling and Implementing Web Applications.
About Dr. Philip Lew
Dr. Lew has 20 years industry experience. He has helped hundreds of organizations assess the quality of their software, examine software quality processes and set forth measurement plans so that they can consistently improve software quality using systematic methods. He received his B.S. and Master of Engineering degrees in Operations Research from Cornell University. His PhD research in software quality and usability resulted in several IEEE and ACM journal publications and he has been published in various trade journals as well. Dr.Lew has presented at several conferences including STARWest 2012 & 2013,Software Test Professionals 2012, and the International Conference of Web Engineering-2009-10-11.