Engagement & Experience Expo Announces Two Featured Sessions

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Customizing data for the masses from Luxottica; interactive panel explores how to leverage loyalty and sophisticated CRM to drive multichannel engagement.

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The compelling common thread in these two sessions is how to better engage your customers so brands can enhance those experiences.

Luxottica, GameStop, and 7-Eleven will headline two new featured sessions focusing on customizing data for more targeted personalization, and leveraging loyalty and sophisticated CRM to drive engagement for the third Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event will be held Nov. 5-7, 2013, at The Westin Galleria in Dallas, Texas. The Engagement & Experience Expo is a golden opportunity for marketers to hear about the latest best practices and emerging trends in customer experience from their peers.

The first session is titled, “Customizing for the Masses – Hear How Luxottica Does It.” Nicola Saraceno, Vice President and Group Director CRM, Luxottica Retail North America; and Mike Blyth, Executive Vice President and General Manager, Aginity, will be the featured speakers for this fascinating session.

Luxottica believes that brands can’t create lasting relationships with customers if they have to be re-introduced every time they meet. Company officials believe that data and customer understanding go hand in hand. It was just a matter of finding the best way to use customer data to achieve personalization goals.

Luxottica makes, sells, and fits eyeglasses—a product that over 80 percent of Americans use—so it has numerous customer interactions. From this session, attendees will learn how insourcing data projects can make things faster and less costly; how business units can be harnessed to create true personalization; and how data can help proactively engage and service customers.

The other featured session, “If You Can’t Control It, Enable It!” is an interactive panel discussion that will explore how to leverage loyalty and sophisticated CRM to drive multichannel engagement including next best offers and enhanced customer experiences.

Featured speakers for the panel discussion are: Jim Sturm, CEO, Brierley and Partners; Ashley Sheetz, CMO, GameStop; Mike Debnar, 7-Eleven; and Amy Barnett, SVP, Customer Engagement, Brierley and Partners.

“The compelling common thread in these two sessions is how to better engage your customers so brands can enhance those experiences,” shared Loyalty 360 President Erin Raese. “Luxottica’s story will open everyone’s eyes about this ongoing goal of customer personalization. The panel discussion will be very intriguing because attendees will hear some great tips and best practices that target enhanced multichannel engagement.”

Through varied and pivotal content, the Engagement & Experience Expo has keenly informed the industry with the latest trends by which to create relevant, personal, and customized customer experiences.

Some brands that have attended the Engagement & Experience Expo in the past are: Safelite AutoGlass, GAME Group, Sears Holding Corp., RIM, Standard Register, Allergan, GNC, The HON Company, Baylor Health Care System, CEMEX USA, NPR, Sabra Dipping Company, 1st Advantage Federal Credit, Wyndham Hotel Group, Mister Car Wash, Faro Technologies, and Zions Bancorporation.

About Loyalty 360:

Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.

About Engagement & Experience Expo:

Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive. For more information, visit engagementexpo.com

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Erin Raese Loyalty 360

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Erin Raese
Loyalty 360
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