Buzztala Announces Two New Customer Wins: Top Retailers overstockArt and Tie Society

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Using Buzztala’s Show & Tell video contest plug-in, Tie Society and overstockArt allow customers to engage with their brand by submitting short videos for the chance to win prizes, free products and more

Today Buzztala, a brand-safe, customizable video software platform that allows businesses to tap into the explosion of social and mobile user-created content, announced overstockArt.com, named as Internet Retailer’s Hot 100 sites and ranked #31 among leading home furnishings retailers, and Tie Society, the #1 men’s accessory rentals company, as the latest additions to its growing client roster.

OverstockArt.com and Tie Society are currently using Buzztala’s Show & Tell video contest plug-in, enabling them to deepen engagement and drive loyalty with social video from their customers. In both contests, customers are asked to submit a short video directly from their mobile device, without the need to download anything, by showing and telling why a particular product – either a favorite piece of overstockArt.com art or a Tie Society tie – has enhanced their décor or personal fashion style. Visit overstockArt or Tie Society to see Buzztala in action.

“Social mobile video is how consumers are communicating today and it can be a very compelling, effective and economical marketing tool,” said Jay DeDapper, chief executive officer, Buzztala. “By using our Show & Tell product, Tie Society and overstockArt.com are leveraging this trend to positively enhance the relationship between their brands and their customers.”

Simple and secure, Show & Tell gives brands a scalable way to deploy social video on their site and across all of their social accounts – from one dashboard. This is one of three offerings comprising Buzztala’s product line, all of which use the power of video to create new engagement opportunities and experiences between brands and consumers, customers and communities.

“We are excited to launch overstockArt.com’s first ‘reviews’ video contest and think it will give our customers a fun and easy way to talk about our art and their experience with overstockArt.com,” said David Sasson, CEO, overstockArt.com. “Reliable and smart, the Buzztala team has been great to work with and we look forward to using social video as an engagement tool in the future.”

OverstockArt.com and Tie Society join other leading internet retailers and brands, such as Live Nation Ticketmaster, as companies using Buzztala products for a variety of purposes, including increasing sales conversions, accelerating lead generation and creating deeper engagement with customers.

Buzztala and Shop.org
For those attending Shop.org Annual Summit 2013 from September 30 through October 2, please visit Buzztala at booth 1208, located near the main entrance to the Pavilion. Buzztala will be showing demonstrations of Show & Tell, as well as its full product portfolio.

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Liz Cahill
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