Indian River Select Premium Juice Goes PINK for October

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Indian River Select®, a leader in Florida premium citrus juices, announces partnership with Susan G. Komen ®.

Indian River Select® is going PINK to kick off National Breast Cancer Awareness Month and the start of this year’s Florida citrus season. Indian River Select® will partner with Susan G. Komen® in support of their promise to save lives and end breast cancer forever. In connection with the 2013-2014 Original Ruby Red Grapefruit sales promotion, Indian River Select® has donated $25,000 to Komen. In addition to the donation, Indian River Select® will increase breast cancer awareness on the grocery shelf with new PINK caps, labels and Komen® message tags on 59oz bottles of Indian River Select® Original Ruby Red Grapefruit Juice. Our 100% premium juices are made the old fashion way using handpicked, peak season Florida oranges and grapefruit. Indian River Select® premium juices are all natural with no added sugar or flavor packs.

“We are pleased that Indian River Select® is going pink this October in support of National Breast Cancer Awareness Month,” said Carrie Glasscock, director of partnership at Komen. “These generous funds will help fund important breast cancer research, bringing us one step closer to a world without breast cancer.”

This new bottle will not be hard to find! Look for it at Publix, select Whole Foods markets, Walmart, Harris Teeter, Kroger, Ingles, The Fresh Market, Winn Dixie/BiLo, Sweetbay, own Lunds & Byerlys.

About Indian River Select Premium Juice:

Indian River Select® is a family owned business located in the world famous, Indian River citrus growing region of Florida. They are committed to providing the best tasting orange and grapefruit juice the industry has to offer. Established in 1996, Indian River Select® Premium Juices are found in fine grocery and specialty retailers through the US. For more information, go to http://www.indianriverjuice.com. See and taste the difference!

Just visit our website http://www.indianriverjuice.com for more details.

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Scott McDulin
@IndianRiverOJ
since: 02/2013
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Indian River Select
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