The cancer communities online are particularly vibrant and receptive. We see this as an important extension of our business to help the industry better serve these patients.
San Diego, CA (PRWEB) October 02, 2013
Liquid Grids®, Healthcare’s only All-In-One Inbound marketing platform announces the release of multiple oncology disease grids. Using the company’s Direct to Persona® marketing platform, the healthcare industry will be able to market directly to these online communities. The new disease grids include Breast Cancer, Prostate Cancer, Skin Cancer, Solid Tumors, Pancreatic Cancer and Esophageal Cancer.
Cancer of any kind is devastating news. Newly diagnosed patients and those connected to them immediately start searching for and discussing their options. The advent of social networks has caused much of this dialogue to happen online. This past week alone, Liquid Grids analyzed nearly 2.5 Million breast cancer posts across Facebook and Twitter. Additional sources include blogs, disease forums and YouTube videos. “The cancer communities online are particularly vibrant and receptive. We see this as an important extension of our business to help the industry better serve these patients with the most appropriate and effective information,” says Malcolm Bohm, Chairman & CEO.
“During Breast Cancer Awareness Month, we typically see high spikes in activity across the Breast Cancer Grid,” says Bohm. “This is an excellent time to use our Social Health Intelligence platform to fully understand the disease personas and the outcomes they seek and discuss.”
Liquid Grids aggregates and analyzes millions of healthcare conversations on a daily basis, across multiple social networks. The information is organized into distinct disease grids and made available for direct targeting. Each disease grid is continually updated in real time to reflect the constant changes in dialogue patterns.
Liquid Grids Direct to Persona® Marketing campaigns produce guaranteed impressions of social and search ads to the target disease audience. These campaigns directly connect brands with consumers known to be seeking, discussing or sharing their health experiences. No other solution delivers this Return on Investment model for inbound marketing campaigns.
About Liquid Grids®
Liquid Grids®, the pioneer in Direct to Persona Marketing®, is servicing companies across the healthcare spectrum to deliver the most effective contribution to digital and social media marketing and advertising campaigns. By providing the most advanced and predictive intelligence available about healthcare consumers, the platform drives insightful marketing strategies that change the way the Healthcare industry interacts with online health communities. Learn more at http://www.liquidgrids.com