Atlanta, GA (PRWEB) October 01, 2013
AppCarousel, a leading provider of app store solutions and content ecosystem services, today announced that it will be exhibiting and presenting on "The Current State of Apps on TV and the Web on TV, and Where It is Heading" as part of "The Evolving Customer Experience" session at the annual SCTE Cable Expo held in Atlanta, Georgia from October 23-24, 2013.
TITLE: “The Evolving Customer Experience”
WHEN: Wednesday, October 23 from 9:30-10:45am E.T
Thursday, October 24 from 1:00-2:15pm E.T
WHERE: Georgia World Congress Center
WHO: Terry Hughes, Managing Director- AppCarousel
WHAT: AppCarousel will address the four anticipated phases of the app market for TV, which include “Forming, Storming, Norming and Performing.” The presentation will discuss how apps and web on TV are only now just “forming” as companies begin to establish their strategies. AppCarousel will also discuss other key phases such as “storming” which is signified by the emergence of a clear leader, and “norming” where, in the future, users will consume apps and engage with their TV in entirely new ways. AppCarousel will then share its vision on what the market will look like when it is “performing,” which will be when TVs, set-top boxes, browsers and apps begin to perform in similar ways to what we experience in mobile today. AppCarousel will also discuss how apps will enable programmers, broadcasters, publishers and cable operators to deliver content in entirely new ways in order to more effectively engage with their viewers as well as presenting new opportunities for monetization via advertising and premium content.
AppCarousel will also be exhibiting and demonstrating its latest app store solutions for Multiple System Operators (MSOs) and content providers. AppCarousel will be exhibiting at booth 520.
To set up a meeting at SCTE Cable Expo with AppCarousel, please contact info(at)appcarousel(dot)com.
AppCarousel is a leading turnkey Custom App Store Platform enabling app curation, merchandising, distribution and monetization across any screen. AppCarousel serves as a trusted partner to major organizations by powering their app strategies and making apps a key part of their business. AppCarousel enables device manufacturers, operators, brands and media companies to capitalize on, and create new lines of revenues from the growing app ecosystem. AppCarousel, based in San Francisco, is part of Wmode Inc.