Denver, Colorado (PRWEB) October 03, 2013
WordenGroup Strategic Public Relations, a boutique PR firm based in Denver, Colo., and Jackson Hole, Wyo., and specializing in travel public relations, has added The Landing Resort & Spa in South Lake Tahoe, Calif., to its public relations client roster, announced WordenGroup PR Principal Darla Worden. The new resort, an 88-room luxury hotel, restaurant, spa and conference center on Lake Tahoe, is one of a number of projects that are bringing a new hip energy and cachet to the popular resort town’s southern shore.
The new lakeside resort will open November 22, 2013, and includes the 88-room luxury hotel, Jimmy’s Restaurant, a wine cellar and bar, a full service spa and hair salon, an outdoor pool and hot tub, a 2,000-square-foot rooftop deck, a lake-view meeting room and board room, and a beach-side patio.
“Our team is looking forward to working on this exciting project in Lake Tahoe,” says Worden. “Hotel launches are always fun and the project will draw on many of our strengths, including our many years of travel marketing in ski resort towns.” In addition to the launch of The Landing Resort & Spa in Lake Tahoe, WordenGroup serves as public relations firm for the Antlers at Vail in Colorado and The Wyoming Inn in Jackson Hole, Wyo., and won a national PR award for its launch of The Lodge at Sun Ranch near Bozeman, Mont., in 2008.
In December 2011 the Lake Tahoe Visitors Authority (LTVA) rebranded the South Shore of Lake Tahoe as Tahoe South in a multimillion dollar campaign that included a new logo and website. The effort portrays Tahoe South as “more hip, more fun, more energetic than the North Shore,” according to an article in the "Lake Tahoe News." Since then, entrepreneurs and investors are “pumping millions into improvements and new construction,” according to a recent LTVA news release. On the public works side, the U.S. Highway 50 South Shore Community Revitalization Project is remaking 1.5 miles of the highway as a pedestrian-friendly Main Street, and even the U.S. Forest Service Camp Richardson Campground is getting an $8 million redo.
“We’re enjoying bringing WordenGroup’s travel PR experience to the launch of The Landing Resort and revitalization of Tahoe South,” says Worden. “With its central, on-the-beach location, The Landing Resort & Spa will be a cornerstone of the new Tahoe South vibe. I think today’s travelers, from young families to Boomers, will like the area’s emphasis on active outdoor fun on and around Lake Tahoe and its gorgeous Sierra Nevada setting.”
Company Information: In business since 1996, WordenGroup has worked with a number of hotels and travel companies as part of its travel PR niche. With offices in Denver, Colo., and Jackson Hole, Wyo., WordenGroup Strategic Public Relations is poised to serve the public relations needs of travel companies in the Rocky Mountain West. For additional WordenGroup information, visit http://www.wordenpr.com.
Media Contact: Darla Worden, WordenGroup Strategic Public Relations, darla(at)wordenpr(dot)com, 303.777.7667