Deal With U.S. Publish on Demand Global Lets Chinese Publisher Target 50 Million Chinese Who Live Abroad

Share Article

While English content going into to China is dominant, a trend toward Chinese content going global is growing.

News Image
The publishing enterprises of Anhui have made great efforts to reach out to the global marketplace through the export of copyrights, publications, cultural and electronic media products and co-publishing.

Publish on Demand Global (PODG) and Anhui Press and Publications Bureau signed an agreement at the recent Beijing International Book Festival through which PODG will release English language versions of a fourteen part series of travel books. Anhui will publish the books in Chinese at the same time and PODG will distribute both versions using their extensive global distribution network.

“The publishing enterprises of Anhui have made great efforts to reach out to the global marketplace through the export of copyrights, publications, cultural and electronic media products and co-publishing. This new agreement with PODG will greatly further that initiative," PODG said in a press statement.

English content is being imported to China ‘as is’ without translation to cater to the expat community, as well as to a Chinese population looking to learn English, explained PODG Vice-President Kait Neese, in a recent interview with China Daily. But Chinese publishers are also realizing that native Chinese speakers living outside of the country want their literature ‘as is’ too.

"Because of the Amazons of the world, the e-books, the digital reading places," Neese said, "[the Chinese are realizing] that they can export their literature 'as is' in Chinese and hit those niche markets, or the Chinese readers in a small city in Portland, maybe somewhere in Iceland, maybe Latin America, you just never know."

There is also a large demand for Chinese literature in countries such as Hong Kong, Macau and Singapore. PODG's CEO Robert Fletcher says that "Many Chinese publishers are coming to us because they want to put their entire catalogue in the Chinese language into these global distribution channels. We anticipate seeing great growth in this market.”

Meanwhile, the interest in English material imported into China remains strong. While at BIBF, Mr. Fletcher and PODG exhibited and arranged distribution of catalogues from publishers around the world, including SBPRA, his U.S. publishing company with 5000 published authors. "Our authors want to reach the China market. The number of English speakers here means that that are more English readers in China than the population of many countries and this is a very viable market for authors and publishers around the world.”

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Robert Fletcher
Follow us on
Visit website