Big Brothers Big Sisters Helps Calgary Businesses Capitalize on SROI

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Big Brothers Big Sisters of Calgary and Area launch the Adopt-A-Match Campaign

With the launch of the Adopt-A-Match Campaign your investment of $1800 ensures the presence of a mentor in a young person’s life for one year and could result in $32,400 in social return on investment for your community.

A recent Boston Consulting Group (BCG) study revealed that donors can expect an $18 dollar return for every $1 invested in Big Brothers Big Sisters (BBBS).The research compared the life outcomes of 500 former Little Brothers and Little Sisters with a control group of individuals from similar family and economic backgrounds who did not have mentorship from a Big Brother or Big Sister. The study focused on four categories of life outcomes: employment, philanthropy, life skills and general well-being.

James Tucker, a partner in Toronto at BCG, who led the research project, presented his findings at the BBBS Calgary and Area Mentoring Breakfast hosted earlier this morning.

“The BBBS Social Return on Investment Study audited the financial return to society from Big Brothers Big Sisters and showed very compelling numbers,” said Tucker. “It takes the hard work of dedicated ‘feet on the ground’ to realize this impact and it’s organizations like Big Brothers Big Sisters of Calgary and Area who make that happen here.”

The average investment required to mentor a Little Brother or Little Sister over the duration of the match is $5059. As a not-for-profit, Big Brothers Big Sisters of Calgary and Area rely on the generosity of ‘Bigs’ to volunteer their time and the community to donate funds to ensure Calgary’s youth can get the mentoring they deserve. The BCG study confirms that every dollar invested is put to great use.

“For every $1800 we receive in donations, we’re able to generate at least $32,400 in value back to the community and up to $41,400 with more disadvantaged participants,” says Sharon Moore, Executive Director Big Brothers Big Sisters of Calgary and Area. “That is why the Adopt-A-Match campaign is so critical to Calgary businesses. This provides them a vehicle to not only give back, but to invest in the future of the thriving community they continue to operate.”

The Adopt-A-Match campaign, which launched today, gives corporations and local businesses the opportunity to adopt one or more Big/Little matches which pairs a mentor with a local youth. With the average duration of a match lasting longer than two years, every donation dollar counts.

To get more information about the Adopt-A-Match campaign and to get involved, please visit

About Big Brothers Big Sisters Calgary

For one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of Canada’s youth by developing and implementing a wide range of mentoring programs. BBBS volunteer mentors teach by example the importance of giving back, of staying in school, and of respecting family, peers and community.

Last year, 2049 children and their families participated in Big Brothers Big Sisters of Calgary and Area programs and services. Their mission is to impact the lives of young people and volunteers through the power of mentoring.

The Canadian Progress Club of Calgary officially founded Big Brothers Big Sisters of Calgary and Area in 1994 by merging Aunts at Large, Big Sisters of Calgary and Uncles at Large. Together, these organizations have contributed to the Calgary community for over 40 years.

Learn more. Visit

About The Boston Consulting Group
The Boston Consulting Group is a global management consulting firm and one of the world's leading advisors on business strategy. They partner with clients from the private, public, and not-for-profit sectors. Founded in 1963, BCG is a private company with more than 75 offices in 43 countries.

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