VideoPropulsion Announces Unique, Live Streaming MPEG Video “Transcoder in the Cloud” Service

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“SkyXcode” Customers to Get Low Cost, No Capex, Real-time, Adaptive Bit Rate Service over Internet

Bandwidth connecting people to content.

SkyXcode is the first such service to allow continuous, 24/7 transcoding of MPEG digital video in the cloud.

VideoPropulsion® Interactive Television has announced the launch of SkyXcode™, a cloud based, around the clock, real-time service for simultaneously transcoding broadcast quality, high definition MPEG2 and MPEG4 digital video streams into numerous formats, resolutions, and bandwidth to be used in mobile and other applications requiring adaptive bit rates.

The SkyXcode service is based on collocation farms of VideoPropulsion’s FloodGate® family of Hailstorm™ bulk transcoders, which can transcode, transrate, and transhape up to 168 HD or SD streams in a 3U rack-mount unit at the lowest cost per stream in the industry. The Company believes that this web accessible resource will allow small content providers, independent cable companies, government bodies, educational institutions, and others to affordably convert their streaming studio assets into a broad range of wireless transmission formats without a capital investment or management overhead, but with redundant backup service.

The Company believes that SkyXcode is the first such service to allow continuous, 24/7 transcoding of MPEG digital video into one or more formats for live distribution to personal wireless devices over the internet. Existing cloud transcoder services are generally file to file in non-real-time or are not available for continuous operation. Such services allow customers to upload a source file and transcode into another reformatted file that can subsequently be downloaded. Current costs for transcoding a 10 minute HD clip can be 30 cents or more. That cost applied to one continuous stream over a month would be over a thousand dollars. If a dozen or more different formats are needed, multiply that by 12, and you can’t actually stream content with such a service -- just batch process clips.

Buying dedicated transcoder hardware is an alternative, but redundant, high performance, real-time appliances cost thousands of dollars per transcode element. Amortized over three years, that’s is likely to be hundreds of dollars per month per stream, times how many different formats you need, and it also requires financing and management.

With SkyXcode’s n+1 arrays of high density, low cost per stream, bulk transcoders in a collocation Cloud facility, a customer can charter as much fully redundant resource as they need, for as long as they need, without any capital investment, management, or maintenance requirement. This year, rates for individual stream transcodes will be only a few hundred dollars per stream per month for a short commitment, and reduce by half or more for longer term and/or higher volume. By mid 2015, SkyXcode prices are expected to be 40% to 50% lower based on scaling and planned hardware improvements. Small content providers, independent cable companies, government and educational institutions, among others, will be able to more cost effectively transcode their studio assets to multiple wireless broadcast formats by using SkyXcode.

The SkyXcode service is available for trial today. For further information, contact:
Kathy Cain
Vice President of Sales
255 Info Highway
Slinger, WI 53086
(262) 644-1000 x107

About FloodGate

FloodGate appliances from VideoPropulsion bring hospitality HDTV programming from satellite, and cable television MSOs to a variety of hospitality markets and support distribution via RF (coax), IPTV (Ethernet), or wireless (mobile) infrastructures. All FloodGate models automatically encrypt HD channels to meet Hollywood's strict requirements for content protection using standard technologies readily available from commercial hospitality television set and mobile device manufacturers. FloodGate systems can co-exist with most pay-per-view and video on demand systems currently

About VideoPropulsion

For nearly 40 years, VideoPropulsion has been a world leader in hardware and software for high performance, low cost per stream, digital content manipulation, and has established a reputation for providing unique HDTV, VoD, and IPTV products. The Company offers revolutionary FloodGate satellite and CATV transcryption appliances as well as OEM computer modules for a variety of applications, including streaming, multiplexing, demultiplexing, modulation, demodulation, transcoding, encryption, and splicing MPEG formatted data.

VideoPropulsion and FloodGate are registered trademarks, and Torrent and Hailstorm are trademarks of VideoPropulsion Interactive Television, Inc.

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Kathy Cain, VP of Sales
+1 262-644-1000 107
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