SSI Advises Southeast Asian Researchers

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SSI presents “Moving Projects Online,” to discuss the benefits associated with online methodology.

Reaching respondents through online surveying is faster and cheaper, yet in Southeast Asia many projects are still being done offline. Companies in this region are reluctant to switch to online. They express the lack of knowledge and experience in dealing with online studies; the perception that online sampling introduces biases which cannot be controlled; and the perception that studies cannot be replicated. Others cite the quality of online sample compared to other methods as a reason for staying offline. Technology barriers can prevent many studies from moving online too; the PC-based Internet population in some countries has been skipped in favor of Internet-ready mobile devices.

Max Weber, Managing Director of SSI, Asia Pacific shared his experience with transitioning research from offline to online at the 2013 Asia Research Magazine Breakfast Seminar with a group consisting predominantly of research companies. His presentation, “Moving Projects Online,” discussed the benefits associated with online methodology. Weber discussed how Internet coverage affects sampling and how the self-completion method reduces interviewer bias, such as social desirability and acquiescence bias. He also presented on the latest in mobile survey taking – the differences and how to overcome them. In his presentation he stepped through how all biases affect data so researchers can have no fear when analyzing online data.

“Southeast Asia, particularly Singapore, is an important international focal point and regional decision hub for many global companies in Asia and it is rapidly growing,” Weber said. “We were glad to have the opportunity to show industry colleagues the benefits of an online methodology.”

SSI was the lead sponsor and exclusive online sponsor of the event. For a digital copy of Weber’s presentation “Moving Projects Online,” email info(at)surveysampling(dot)com.

SSI is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 78 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Additionally, SSI staff operates from 26 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,100 employees serve more than 3,000 clients worldwide. For additional information, please visit http://www.surveysampling.com.

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Jackie Lorch
Survey Sampling International
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