Campus Agency Buys CollegeFest from MRY

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The Campus Agency will assume ownership and management of the nearly 30-year-old Boston based college event.

The Campus Agency, a leading college marketing firm that is the creator of College Day at Fenway Park and other high profile college marketing events, has acquired CollegeFest from MRY. CollegeFest is the most heavily attended back-to-school event in New England, attracting over 17,000 college students each year. CollegeFest is a Boston institution featuring live music, celebrity appearances and free swag from more than 100 local and national brands. This year’s event is scheduled for October 12th and 13th at The Hynes Convention Center in Boston, MA.

Effective immediately, The Campus Agency will assume ownership and management of the nearly 30-year-old Boston based college event.

Campus Agency CEO, Paul Tedeschi, the former Co-founder of Mr. Youth (now MRY) managed CollegeFest and was instrumental in purchasing the event from its previous owner. MRY has owned the event since 2005.

“This transaction is reflective of our evolved focus as an agency of providing data-driven mobile and social solutions for our clients,” said MRY CEO, Matt Britton. “We hope CollegeFest will continue for another 30 years. MRY is looking forward to continued collaboration with CollegeFest for its clients targeting the youth demographic.”

The Campus Agency plans to extend the reach of CollegeFest to a number of schools outside of the Boston market, spring break and digital channels.

“I attended the very first CollegeFest back in 1985 as a college student at Boston University,” said Tedeschi. “I’m excited to have the opportunity to once again own CollegeFest and continue to grow its reach beyond Boston. We have big plans to leverage the CollegeFest brand beyond just the two-day Boston event.”

The Campus Agency recently relocated from Waltham to Faneuil Hall Marketplace in Boston.

About The Campus Agency and Paul Tedeschi

The Campus Agency is a nontraditional media and marketing agency specializing in the student market. The Campus team not only has a deep understanding of the college market and broad connections with companies in the college space, but extensive experience in student deals and building partner relationships.

Paul Tedeschi, CEO of Campus, is a veteran youth marketer having worked in the field for over 25 years. Paul works closely with clients to develop innovative marketing campaigns with "big ideas" for brands that drive selling, customer acquisition and brand awareness. Paul started his first agency, Collegiate Advantage, during his junior year at BU's College of Communication. He then went on to become co-founder and CEO of Mr. Youth (now MRY), where he created and managed a variety of large scale event marketing initiatives for clients such as VS Pink, Kimberly Clark and GM. For more information, visit http://www.thecampusagency.com.

About MRY
MRY specializes in blending creativity and technology to make brands remarkable around the world. The 500-person agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action and changes behavior. The agency's unique approach to content distribution leverages RepNation, a proprietary peer driven distribution engine, among other tools to allow brands to generate advocacy at scale.
MRY works with some of the world's leading brands, including Coca-Cola, Visa, Bayer, Symantec and Neutrogena. Originally founded in 2002 as a social media and youth marketing agency, MRY recently merged with LBi US to expand its scale and offerings. Headquartered in New York, MRY has additional U.S. offices in Atlanta, Los Angeles and San Francisco, and international offices in London and Singapore. In 2011, Crain's New York Business and Advertising Age named MRY as #2 of its Top 10 'Best Places to Work.' In recent years MRY has been recognized as 'Social Media Agency of the Year' by Mashable's Open Web Awards, and ranked among Fast Company's 'Most Innovative Companies in Advertising and Marketing' in the world.

For more information visit http://www.mry.com, http://www.facebook.com/MRY, or follow us on Twitter @MRY. MRY is a Publicis Groupe agency.

For additional information, please contact us at Paul(at)thecampusagency(dot)com

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Paul Tedeschi

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