Jacksonville, Florida (PRWEB) October 02, 2013
Kennetic Productions, Northeast Florida’s premier videographer, has revamped its approach to corporate videography, placing a special emphasis on expressing the visions and missions that motivate companies. Kennetic Productions, located at 76 South Laura Street #1400, has completed the first of these videos for Foundation Financial Group, a financial services corporation.
“Foundation Financial Group approached Kennetic Productions with a request for videos that would encapsulate what FFG stands for,” said Jessica Gueterman, vice president of marketing for FFG. “We were looking for something simple and eloquent. Kennetic Productions has given us two videos that perfectly present our purpose and goals. Best of all, the videos pay tribute to those who make FFG great: our employees.”
Kennetic Productions, which specializes in corporate communications, urges companies to consider how vision and mission statements become more impactful when incorporated into video. The team believes every corporation can benefit from revealing its heart to current and prospective employees, clients, and communities.
Recent video research indicates Kennetic Productions has the right idea. According to a study conducted by ComScore, a website visitor will linger for two minutes longer if they watch a video. DiodeDigital reports that visitors to a website will watch a video before reading the text on the same webpage.
“People nowadays move so fast that in order to send a message, you need a powerful format,” said Kennetic Productions Producer Elier Ramos. “Video is the answer. It is the best way to convey the who, what, where, why, and how of an ever-changing corporate world. Kennetic Productions’ videos give new life to corporations, helping them explore content in creative ways.”
Ramos partnered up with local cinematographer Patrick Barry to complete the Foundation Financial shoot in two days. They agree that shooting two videos in as many days would not have been possible without cooperation from FFG employees who arrived at locations around Downtown Jacksonville promptly and prepared. To minimize disrupting their workflow, Ramos created an ambitious schedule to film each person in 30 minute intervals. Stormy weather nearly slowed production down, but the team stayed focused and persevered.
“Collaborating with Foundation Financial Group is always fun,” said Elier Ramos, producer. “They always give Kennetic Productions the artistic freedom needed to take their idea and make it our own. And they are really open to suggestions from us. The marketing team is easy to work with, and we see eye to eye on a lot of things. The best part about the FFG shoot was how pumped the employees were to participate in videos for their company. They take so much pride in what they do, that it made directing them on set a breeze.”
Watch other Kennetic Production videos on Vimeo at http://vimeo.com/kennetic.
About Kennetic Productions
Kennetic Productions is Northeast Florida’s premier digital media video production company. In an increasingly digital world, Kennetic Productions is helping companies and clients to reconnect, reengage and bring the communication back to a personal level. Since its 2003 inception, Kennetic Productions has realized huge success including being named one of 2012’s PRism Award winners. Kennetic Productions has worked with Fortune 500 companies as well as smaller firms in many markets throughout the United States and understands how to successfully create the ideal atmosphere and find the exact essence needed for any organization's video requirements. Kennetic delivers captivating videos that allow companies to deliver a clear, concise message to their target audiences. Through this commitment to excellence, Kennetic Productions has expanded into a video production company that services clients on a nationwide level.
About Foundation Financial Group
Foundation Financial Group is a multibillion dollar financial services corporation. FFG offers its customers Best in Class service through its Insurance, Retirement, and Mortgage Services. Named one of the fastest growing financial companies in the country by INC magazine for the third year running, FFG has continued to grow its nationwide presence with over 100,000 new customers per year in 39 states. In addition to the value that Foundation Financial provides every customer, it is also dedicated to its communities and the people who live in them.
Through a vast array of philanthropic endeavors, the company not only provides significant monetary donations but also fosters a workforce environment that encourages all team members to personally make a difference. Foundation Financial is committed to its strong focus on customer service and community investment as it continues to grow and compete with the largest financial institutions in the world.