DirectMail.com Expands Data Solutions and Assets in Response to Healthcare Market Demands

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Data-driven solutions provider offers new methodology for targeting healthcare decision process.

DirectMail.com
Because relevant data remains the single best tool for identifying industry- and consumer-specific predictive elements, DirectMail.com offers specialized healthcare data inventory and toolset so marketers can make better strategy and resource decisions.

DirectMail.com™ (http://www.DirectMail.com), a recognized leader in data-driven solution for mid-market and enterprise healthcare organizations, is proud to announce the expansion of both its specialty solution offerings and its data assets relative to the healthcare market. DirectMail.com saw the challenges that healthcare marketers faced when seeking consultative services and data. In response to this demand, DirectMail.com now offers specialized technology solutions, plus 70 new data elements, to develop data segmentations based specifically on the healthcare customer decision process. With the availability of these new data elements for Healthcare professionals, DMC is positioned to become the data sourcing partner for healthcare organizations acquisition and retention marketing programs creating new revenue streams.

With limited resources, outdated customer relationship management systems and recent waves of new “for-profit” revenue streams, traditional healthcare providers require a way to “step up their game.” Data provides an effective tool to do so. DirectMail.com possesses the experience to help healthcare customers get up to speed when it comes to leveraging data for marketing purposes and offers them data solutions and assets to market smarter.

DirectMail.com’s dm 360+ and Insight Engine offerings bring a new level of targeting and segmentation to the healthcare marketplace. In fact, the company’s patented data engine can create a classification that accurately details a consumer’s household composition, financial profile, choices, preferences and habits to better understand healthcare purchasing behaviors.

It also can create unique “Therapy Trigger” segments that lead to a better understanding of the market within their geo-footprint. Such insights allow marketers to connect with consumers on a more personal level and directly influence their medical care decisions.

Examples of healthcare industry data attributes include:

  •     Prescription Penchant Score: Predicts the likelihood that a consumer will take doctor-prescribed medication.
  •     Therapy Trigger Segmentation: Identifies specific triggers related to diet and health, health and medicine information sources, health and nutrition attitudes/opinions and stance on active health management.
  •     Special Attributes Data: Addresses ailments, medication/prescription use, tobacco use, health/fitness, medication-to-household-income ratio, age, social/political views, profitability score, household consumer expenditures and more.

Joe Leger, Vice President of Data and Analytics, DirectMail.com, said, “In order for the healthcare industry to influence consumer participation in wellness programs, promote dietary/nutritional plans and raise health foundation giving, it first must have effective marketing strategies in place. Because relevant data remains the single best tool for identifying industry - and consumer-specific predictive elements, DirectMail.com now offers a specialized healthcare data inventory and a specialized toolset so that marketers can make better strategy and resource decisions.”

Related Links:
To learn more about DirectMail.com, visit: http://www.directmail.com.
A Marketer’s Data Outlook. Keys to Successful Change for Three Vertical Markets: http://www.directmail.com/intelligentmarketer/white_paper/DMC_White_Paper_Vertical_Market_Solutions.pdf

About DirectMail.com
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years, DirectMail.com’s unique Insight Engine and Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) have grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com’s proprietary data, business intelligence technology and segmentation products fuel the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at http://www.DirectMail.com, call 1-888-690-2252 or join the conversation on Facebook, LinkedIn, Twitter or Google+.

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