Brightway Insurance Promotes Executives to Focus on Continued Growth

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Talman Howard named president; Heather Wesch is assistant vice president of marketing

Brightway Insurance's Talman Howard

Brightway Insurance's Talman Howard

Brightway Insurance today announced that Talman Howard has been promoted to president of the company, with day-to-day management responsibilities for the organization. Howard served as chief marketing officer for Brightway since December of last year.

“Talman has been at the center of the positive changes at Brightway this year,” said CEO and Chairman David Miller. “His previous experience leading national insurance carriers, along with his broad skill set have prepared him for this new role. Talman has earned respect across the organization for his ability to execute and deliver the positive change that Brightway requires as the company continues to grow.”

In his prior role with Brightway, Howard was responsible for company’s national distribution, carrier relationships and marketing. Before joining Brightway he had a lengthy career in the insurance industry, including marketing and distribution leadership responsibilities at Progressive and Kemper.

The company also announced that Heather Wesch, Brightway’s director of business development, has been named assistant vice president of marketing. In this new role Wesch will be responsible for leading franchise sales, business development and marketing. Her ability to manage multiple processes combined with her prior experience developing and managing national sales strategies will help Brightway achieve growth and quality goals.

Brightway has approximately 200,000 policyholders and 600 associates in 115 offices, and generates more than $300 million in annual sales. The company expects to reach $1 billion in annual sales by 2018.

About Brightway Insurance
Founded in 2003, Brightway Insurance has become a leading national independent insurance retailer. The company’s focus on creating the "ideal customer experience" has resulted in an industry-leading customer retention rate of 93 percent and increasing growth. From 2010 to 2011, sales grew from $108 million to $168 million and rose sharply to $257 million in 2012. Brightway Insurance is already an Inc. 500|5000 Fastest-Growing Company, making the list for the last six consecutive years. In 2012, Entrepreneur Magazine in its annual ranking of the Top 500 franchises ranked Brightway Insurance the #1 insurance agency franchise in the nation. For the previous three years, Florida Trend has ranked Brightway Insurance on its list of the top 100 "Florida’s Best Companies to Work For," and in 2013, Trend also recognized Brightway as the 102nd largest private company in the state in the state in terms of revenue. For more information, visit http://www.brightway.com or call 888-254-5014.

For additional information, interview and image requests, contact Axia Public Relations at 866-999-2942, ext. 700.

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Marjorie Comer
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