The current fast casual market space in Mexico paired with our uniquely authentic menu, branding, and franchise model gives us great confidence that our business will translate seamlessly to an international market.
New York, NY (PRWEB) October 03, 2013
The authentic Buffalo wings that first started a craze in New York City almost twenty-five years ago are now set to expand to Mexico. Atomic Wings, which boasts an extensive menu of American classics, appeals to everyone from the consummate wing connoisseur, to casual diners looking for an authentic taste of New York. As of October 1st, 2013, Atomic Wings Franchisor signed a Master Franchise Agreement to bring Atomic Wings to Mexico. The company is committed to opening a minimum of 30 units throughout Mexico, with the first two locations set to open within the next 12 months.
As an upstate college freshman in 1981, Atomic Wings founder Adam Lippin fell in love with the taste of authentic Buffalo Chicken Wings, and realized that his mission in life was to bring this local delicacy to New York City. More than thirty years later, Atomic Wings has expanded beyond New York City to other Northeast hubs with over 30 franchises serving these Atomic Wings specialties. Most recently, Atomic Wings has seen success with their “Express Franchise” model, where existing bars and restaurants can maintain their current name and branding, but add the famous Atomic Wings items to their existing menu.
Managing Partner Martin Azambuya is excited and confident about the expansion to Mexico, and believes it will be received quite well in a market that is hungry for a taste of New York. “The recent explosion of the casual dining sector in Mexico presents a great opportunity for us,” he says. “The current fast casual market space in Mexico paired with our uniquely authentic menu, branding, and franchise model gives us great confidence that our business will translate seamlessly to an international market. Our goal is to expand and recreate the same great flavors and experience that have been so successful in our local market, while adapting and adding some elements to merge with Mexican culture and tastes.”
Atomic Wings is partnering with TDN Servicios Corporativos , S. De R.L. De C.V in this master franchise agreement, and believes that their team of seasoned business professionals led by brothers Oscar and Jorge Domenzain will provide tremendous value in making the Atomic Wings brand a Mexican success.
Atomic Wings opened its first location in August of 1989 in New York City, and has since built a brand around their adherence to their authentic upstate New York roots. Their franchise model and menu has proven to be successful, constantly expanding and innovating to provide a great product that comes with all the support and branding of their thriving business.
Atomic Wings is constantly seeking qualified entrepreneurs and existing establishments in high potential markets around the US and internationally.
For more information, visit http://www.atomicwings.com, or contact Martin Azambuya at martin(at)atomicwings(dot)com.