(PRWEB) October 02, 2013
Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that CEO Dr. David Forbes will speak at the 6th Mobile Marketing Strategies Summit in Boston taking place October 2 - 3. For the growing number of researchers assessing human emotion, the in-the-moment opportunities created by mobile are transforming how we gather data. Dr. Forbes will discuss how consumer insights about emotional experiences in the moment can be translated into more effective business strategies that deliver enhanced customer experiences. Forbes will highlight several case studies where mobile research has provided demonstrable ROI.
What: CEO Dr. David Forbes of Forbes Consulting Group will present: “Getting to the truth: how mobile in-the-moment research is critical to uncovering consumer motivations and experiences”
When: Thursday, October 3, 2013, at 1:30 pm ET
Where: Hilton Boston Back Bay, 40 Dalton Street - Boston, MA 02115
For more details and to register to attend this event, please visit: http://www.mobilemarketingstrategiessummit.com
Why: Attendees of the Mobile Marketing Strategies Summit will hear compelling case studies from mobile marketing masters, learn from the best & brightest at interactive workshops, and attend innovative presentations that will help you:
- Measure and understand mobile ROI
- Craft a strategic approach to mobile
- Define mobile marketing for your organization
- Discover what other top name brands are doing within the mobile space
About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 28-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting(dot)com.