Dress for Success: a Fashionista’s Guide to Chic Career Style, a New Book on Style and Personal Branding, Is Published by Freshionable

Share Article

Readers can download the newly released book on style and personal branding by Jenny Cao-Wu for free for a limited time.

I saw such a disconnect between how women would present themselves in the office and the creative way they dressed on the weekends.

The newly released e-book, Dress For Success: A Fashionista’s Guide to Chic Career Style is available for free download between October 1 and November 17. Written for modern career women who want to better translate their personal style into their workplace attire, the book outlines best practices, guidelines, and practical tips to help women assemble stylish yet appropriate office styles that reflect their personal brand.

“I saw such a disconnect between how women would present themselves in the office and the creative way they dressed on the weekends, which would really be representative of themselves rather than this generic way of dressing,” says Cao-Wu, a stylist and former strategy consultant. Inspired by her experiences in corporate America, author Jenny Cao-Wu wanted to write a book explaining why dressing well and self branding in addition to strong work skills are very important to success in today’s competitive world.

Seeking to help women to develop their unique office style, Jenny wrote the book to encourage women to take charge of their personal brand and careers. Dress for Success: A Guide to Chic Career Fashion includes information on what to do and not do when it comes to dressing for the office, what 12 essential items every women must know, how to dress for special occasions like interview, office parties, and more. Jenny has distilled practical tips and best practices from her own experiences as a stylist and working professional into a straight-forward, to-the-point book.

The official launch event will be held from 5-9 PM on Thursday, October 17th at the Hawaii Fashion Incubator Coop located at the Ward Warehouse in Honolulu, Hawaii. More information can be found at http://www.dfsguide.caobella.com and the book can be downloaded on Amazon, Barnes & Noble, Smashwords, and more.


Jenny is a stylist, blogger, and fashion entrepreneur living in Honolulu, Hawaii. Jenny writes about fashion on her blog http://www.caobella.com and is the owner of Freshionable.com, an online boutique for fashionable career attire. She previously worked as a strategy consultant and is a graduate of Harvard University.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Wu
since: 10/2012
Follow >
Follow us on
Visit website