Denver Technology Center, CO (PRWEB) October 02, 2013
netFactor has just announced email2lead, a new product feature set that enhances its core anonymous business tracking solution, VisitorTrack. email2lead enables real-time tracking of email marketing, providing person-level detail of those coming to a website from an email campaign. With the implementation of this feature, VisitorTrack evolves B2B sales and marketing capabilities by providing business and person detail of otherwise anonymous website visitors.
email2lead integrates seamlessly with many of the popular Email Service Providers (ESP), including MailChimp, iContact, and Vertical Response. Teresa Prisbrey, Director of Marketing at Preview Radar Systems, found that email2lead’s ease of use was one of its benefits. She states “The set up process for email2lead was quick, intuitive and easy.” Once a prospect responds to an email from one of the supported ESPs and visits the web landing page, email2lead will be able to capture and display background data on the recipient. The information displayed includes:
The information captured is presented in a simple reporting tool that allows customers to sort through and drill down on relevant data to help address a basic question for business-to-business marketers: “who visited my website?” It also includes useful links to further qualify a prospect, such as a LinkedIn look up and a Data.com look up. For Valerie Bradford, Product Marketing Manager at Transnexus, this format helps her in the distribution process. “I like that click-throughs from email campaigns can be easily sorted and filtered right in the VisitorTrack interface. The ‘email lead’ button makes it easy to forward leads directly to the appropriate person for timely follow-up.”
Combining the email2lead features with VisitorTrack functionality provides marketing-automation-like capabilities for those companies that may not be ready for or need a full marketing automation suite. “Marketing Automation can be complex and expensive. You need to have dedicated resources, a hefty marketing budget, and cross-organization support for adoption,” explains Christopher Jeffers, CEO of netFactor Corporation. “We provide the lead generation pieces and analytics in a simple and cost-effective solution which works with the popular email toolsets in place.”
For Business-to-Business companies like Transnexus and Preview Radar Systems, “Lead Generation” is cited as the number one marketing objective in recently published research. With an array of digital tactics available to them, marketers and selling personnel consistently score email as one of the most effective lead generation tactics. In their “2013 Lead Management Optimization” report, CSO Insights found email marketing to be the top lead generation tactic, with nearly half of the respondents planning to increase spending based on their results.
email2lead is included with most VisitorTrack packages at no additional charge. VisitorTrack offers a 7-day trial with up to 100 free leads. For more information on VisitorTrack and email2lead, visit: http://www.netfactor.com.
VisitorTrack, from netFactor, is a cloud-based software used by companies around the globe to track website visitors. No other application in the world provides as vivid a view of the anonymous business visiting a website. With VisitorTrack these visitors can be identified in real-time yielding a rich profile of the organization. Now with email2lead, B2B marketers and selling professionals can pinpoint individuals responding to email campaigns – using the Email Service Providers they are already likely to be using.
netFactor Corporation provides a suite of products to drive new levels of sales performance from Internet marketing for the Business-to-Business market. VisitorTrack®, the company's core technology platform, is the world’s leading application for website visitor tracking. VisitorTrack® integrates lead generation, marketing intelligence and web analytics into a powerful toolset used by B2B sales teams and marketers for website lead generation - it's like "Caller ID for Your Website®." netFactor is privileged to serve customers in nearly every industry to include software, telecom, healthcare, technology, financial, professional services, manufacturing, and transportation. For more information on netFactor Corporation's performance-driven products and services for Internet marketing, please visit http://www.netFactor.com.
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