Boston, Massachusetts (PRWEB) October 02, 2013
Online presentations have taken their place among top content marketing tactics used by business-to-business marketers, according to just-released joint research from Content Marketing Institute and MarketingProfs. According to the study "B2B Content Marketing: 2014 Benchmarks, Budgets and Trends," 63% of North American companies are using online presentations as part of their marketing mix. That places online presentations ahead of webinars/webcasts, ebooks, podcasts, infographics, and 13 other tactics surveyed.
The highly-respected content marketing benchmarks survey, which included responses from 1,217 business-to-business marketers in North America, showed a continued increase in both the use and perceived effectiveness of content marketing. The survey rated social media as the top tactic, but also revealed marketers' concern about social media's effectiveness. Online presentations ranked just behind case studies, videos, white papers, and articles on other websites in terms of popularity among B2B marketers.
"The new capabilities of today’s cutting-edge online presentation platforms are clearly starting to turn marketers’ heads," noted Michael Kolowich, CEO of KnowledgeVision Systems, the leader in online presentation technology and tools. "In particular, the addition of video, interactivity, live web pages, and searchable transcripts has turned online presentations into a whole new medium. When you add the ability to track viewer interactions, measure engagement, and turn that data into actionable marketing intelligence, online presentations are a formidable weapon in the marketer’s arsenal."
To help bring marketers up to date on the newest tools and techniques in online presentations, KnowledgeVision is sponsoring a new website called OnlinePresentations.com. This site is dedicated to advancing the art and science of online presentations.
OnlinePresentations.com is a place where we can show and discuss the best practices in all kinds of online presentations, from SlideShare to KnowledgeVision and everything in between," said Kolowich. "I expect that the next benchmarks study will show even higher usage and confidence among marketers as a result of our efforts."
Read more of Michael Kolowich's analysis of the research on OnlinePresentations.com.