SIGMA Marketing Insights Selects SmartSource to Drive Sophisticated Marketing Automation Capabilities for its Fortune 1000 Clients

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SmartSource, a leading email and marketing automation service provider, was sought out for the extensive multi-channel marketing capabilities it offers.

SmartSource, a leading B2B and B2C email and marketing automation service provider and a wholly owned subsidiary of Extraprise Group, today announced that SIGMA Marketing Insights, the customer intelligence-driven, direct and digital marketing services firm has chosen SmartSource’s multi-channel marketing automation platform to enhance the value it brings to its Fortune 1000 clients. Leveraging SmartSource, SIGMA Marketing Insights provides powerful marketing technology solutions and insights that support customer acquisition, retention, and growth efforts.

"We are delighted to be partnering with SmartSource and we are very excited about how tightly we can integrate our mi-LinkSM customer database and intelligence portal to the SmartSource’s multi-channel marketing automation engine," said Martha Bush, SVP of Strategy & Solutions at SIGMA Marketing Insights. "Together we will provide a cost effective and powerful marketing suite that enables our clients to engage today's ever-connected buyer and deliver highly relevant, and personalized communications across multiple channels."

About SIGMA Marketing Insights

Established in 1985 with headquarters in Rochester NY, SIGMA Marketing Insights is an integrated marketing services company with a national client base. SIGMA helps clients create more profitable customer relationships through analytics, strategic one-to-one communication programs and marketing technology.

"Marketers are continually challenged to maximize revenue from every customer relationship and provide real-time, personalized and contextualized multi-channel marketing programs that optimize returns," said Mike Curtin, president, SmartSource. “SIGMA has represented some of the nation's largest and most well-known brands, and continues to push the envelope by creating cross-channel marketing programs that drive more profitable and engaging customer relationships."

About the SmartSource Multi-Channel Platform

The SmartSource Multi-Channel Platform is a highly scalable, marketing automation platform that enables marketing service providers (MSPs) and agencies to deliver highly personalized and contextualized buying experiences across channels for their clients’ brands. The platform supports real-time, personalized and contextualized multi-channel marketing that allows B2C and B2B marketers to can fully optimize revenue from every customer relationship and improve the over-all buying experience.

About SmartSource

SmartSource is a leading B2B and B2C multi-channel, email and marketing automation service provider, and a wholly owned subsidiary of Extraprise Group. SmartSource’s multi-channel marketing platform enables marketing service providers, agencies and brand marketers to dramatically improve customer interactions. In addition to the platform, SmartSource provides operational services and support to accelerate success, along with an unmatched library of APIs to tightly integrate with other marketing applications for greater flexibility and scalability to achieve higher ROI. For more information, visit http://www.smartsourceonline.com/ or call 1-800-239-0239.

SmartSource and Extraprise are registered trademarks of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

Media Contacts:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)

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Richard Smith
SmartSource
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