Synchronicity Marketing Announces President and Email Marketing Expert Karen Talavera to Speak, Teach and Consult at Direct Marketing Association’s DMA2013 Conference

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DMA Email Marketing Trainer Karen Talavera Leads Email Optimization Roundtable, 1-to-1 Complimentary Consulting Sessions, and Post-Conference Email Certification Program

With email marketing now producing more direct sales than social media and a higher ROI than any other digital channel, it’s a marketing method every company needs to have in their mix and be leveraging to the best of their ability.

Synchronicity Marketing today announced that Karen Talavera, founder and president, will be speaking, leading discussions and providing free marketing consultations at the Direct Marketing Association’s (DMA) DMA2013 Conference & Exhibition. DMA2013, the Global Event for Data-Driven Marketers, will take place October 12-17, 2013 at McCormick Place West, Chicago IL.

On Monday October 14, Talavera will be leading an “Ask the Expert” roundtable discussion on email channel optimization. “Determining Your Email Messaging Strategy & Ideal Frequency” will help marketers envision how to leverage email for the development of a complete customer journey, explore if they’re mailing too often or not enough, and share methods for determining the email frequency that best meets their channel goals.

On Tuesday October 15, marketers can take advantage of Karen’s expertise via the 1:1 Guru Sessions. Karen will offer free 15-minute consults on lead generation from 11:30 am until 4:00 pm. DMA2013 attendees interested in a spot should book it early via the conference web site.

Wednesday October 15 sees Talavera leading-off the much sought-after Email Marketing Certification program, lending her considerable email marketing training expertise to the marketing professionals in attendance, all of whom will receive a DMA certificate in email marketing after the pass an online exam upon completion of the two-day training.

“With nearly fifteen years as an Email Marketing certification training developer and educational instructor for the DMA, I’m delighted to have multiple opportunities to share my passion for and expertise in email and its related digital marketing channels, like mobile,” says Talavera. “With email now producing more direct sales than social media and a higher ROI than any other digital channel, it’s a marketing method every company needs to have in their mix and be leveraging to the best of their ability, and I love showing them how,” she adds.

DMA 2013 brand marketers interested in connecting with Talavera during or after the show are encouraged to request a meeting with her by emailing info(at)synchronicitymarketing(dot)com or calling the company at 1-561-967-9665.

“Over 200 top global marketing leaders, 120+ sessions, expert presenters — including 22 speakers from FORTUNE 100 brands — and thousands of attendees make DMA2013 THE place where data-driven marketers can gain the cutting edge knowledge and networking opportunities they need to drive business success,” said Paul A. McDonnough, DMA’s Vice President, Conferences and Events and Group Show Director, DMA2013. “We are pleased to have Synchronicity Marketing’s participation — we consider it to be a valuable part of this prestigious event.”

For conference information or to register, please visit

About Synchronicity Marketing
Synchronicity Marketing is a leading provider of digital marketing training, professional education, coaching, and consulting. The company’s mission is to provide strategic vision, guidance and education to help marketers, business owners and independent professionals better align and integrate email, social, mobile and content marketing for improved customer engagement, increased revenue and greater ROI. Founded and led by Karen Talavera, a 20-year digital direct response marketing expert, Synchronicity Marketing offers a variety of structured coaching and training programs as well as strategic consulting for professionals who need support and direction implementing digital marketing in their organizations. The company is a member of the Email Experience Council (EEC) of the DMA, the Florida Direct Marketing Association and Only Influencers.

Synchronicity Marketing has served clients ranging from NASCAR, A&E, Kaiser Permanente, ServiceMaster, Texas Instruments, Bank of the West, Applied Materials, and the Chicago Convention and Tourism Bureau to agencies, associations and solo-preneurs. Karen designed – and actively teaches – the email marketing training and certification programs for the Online Marketing Institute, the Direct Marketing Association, MarketingProfs, and the Association of National Advertisers. Prior to founding email Synchronicity Marketing in 2003, Karen held senior marketing positions at YesMail, Acxiom Digital, and Experian.

Synchronicity Marketing is located in Lake Worth, Florida. For more information visit

About DMA2013 Conference & Exhibition
The DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. DMA2013, held October 12-17 in Chicago, features keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2013’s exhibit hall features hundreds of exhibiting companies. Visit the DMA2013 blog at

About Direct Marketing Association (DMA)
The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.


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Karen Talavera
since: 01/2009
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