Leading Home Insurance Site Announces New Strategy for Growth

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http://www.insurguidesite.com has had three years of success in giving tens of thousands access to affordable home insurance. Now’s the time for growth.

The fact http://www.insurguidesite.com has just celebrated the third anniversary of its launch is never going to be enough. Simply existing passively is a long-term recipe for failure. Only through development effort and growth can a service fulfill its mission to give better value for money to all its customers.

This press release announces a new four-pronged strategy for growth.

1.    The core service offered by the site is to offer the maximum choice to customers. Economic times are still difficult and home owners need the confidence the site is giving the best chance to find good cover at an affordable premium rate. The CEO will be reviewing all the links with the insurance carriers and agents in each state, ensuring the best deals are on offer to those using this site.

2.    There’s going to be a review of the site’s design. The aim is always to attract people and to persuade them to return. Visitors must move beyond the home page to find the high-quality articles explaining the general practice of insurance and the details of home insurance.

3.    There’s going to be an expansion of the site’s content. The hope is to make the site an information hub. The better the quality of the advice on offer, the more loyal the site’s users. When they know they are likely to find the answers to their questions, they are more likely to return. Better still, happy customers generate good word-of-mouth.

4.    But none of this can or should take place in a vacuum. So there will also be a consultation process with our customers and interested parties. No matter how good the ideas in-house, outsiders offer different perspective and insights.

Put all this together and you should see changes at http://www.insurguidesite.com over the next months. This is not the home of complacency.

You only find ambition and confidence in a bight future for the insurance industry and all the people who use the site.

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Chris Findley
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