The School of Internet Marketing Instructor on Why Businesses Must Advertise

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Jonathan Goodman stresses the importance of spending money on marketing for every business regardless of size.

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When we say you can't do nothing, it's critically important to at least understand that you need to do something. ~ Jonathan Goodman

All businesses from the sole entrepreneur to the mega-corporation must market to stay in business. That is the topic of the weekly podcast for September 13th, 2013, from Jonathan Goodman, The School of Internet Marketing instructor and president of Halyard Consulting.

Goodman stated that small and medium-sized businesses are more likely to have this problem than larger companies. They are the ones that are hesitant to write a check for advertising. He stressed that unless a company understands how its competition uses marketing they can’t be successful.

When a company doesn't put money into marketing and advertising, it cannot expect to grow. In fact, the amount of growth a business will see is in direct correlation to how much money was spent on marketing. Goodman further contends that it is essential to invest money in marketing as soon as the business identifies issues.

"When we say you can't do nothing, it's critically important to at least understand that you need to do something." – Jonathan Goodman

A business can expect a 1-2% return on investment for any marketing strategy, which is why it is important to invest as much money as the company can afford. However, not being able to invest a large amount shouldn't keep a business from investing something. In the case of marketing, something is better than nothing.

To listen to the podcast, please visit:

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.

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