The School of Internet Marketing Instructor Discusses Problems with Facebook

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Goodman discusses the problems with Facebook's News Feed and changes to the algorithm that is changing the content people see.

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We only want one resource but clearly Facebook is not turning out to be that resource. ~ Jonathan Goodman

In his weekly podcast for September 20, 2013, Jonathan Goodman, professor at The School of Internet Marketing and president of Halyard Consulting, discussed problems with Facebook. He posed the question, "Is Facebook broken?" because he had noticed a difference in his news feeds.

Facebook has always used Edge Rank to determine which posts show up at the top in a news feed. This was made up of three criteria in the past: the relationship with the poster known as affinity, the type of content known as weight, and how long the post had been created before the user came online otherwise known as time decay.

Facebook has tweaked its algorithm and Goodman believes it has gotten too strong and has reduced the amount of content being shown. New factors have been added into Facebook's algorithm, which Goodman plans to discuss in his upcoming speaking engagement at the Affiliate Summit NYC. These additional factors have created less content for Facebook users to read.

"We only want one resource but clearly Facebook is not turning out to be that resource." – Jonathan Goodman

Goodman indicated that many people he has spoken with believe that users will move away from Facebook in favor of Twitter. However, Twitter also has some parameters that prevent it from being the ideal network for businesses that want to communicate with their followers. If Facebook tweaks its algorithm, it could draw people back in. Otherwise, they will find a new resource to use.

To listen to the podcast, please visit:


About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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