A beautiful balance of color and monotone, of imagery and use of white space, of photo realistic imagery and photo montage.
Louisville, KY (PRWEB) October 03, 2013
The Creativity 2014 Print and Packaging Jury, consisting of creative experts and educators from around the USA, Australia, Chile and the Ukraine, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine the Best in Show selections from both the Professional and Student divisions. It is not mandatory for a Jury to select Best in Show winners.
Best in Show Professional was awarded to Dessein in Australia for their Black Swan Theater Company Posters and Best in Show Professional was awarded to the Auckland University of Technology for "Trophy Beer".
Kathleen Ritchie, Director of Creativity Awards stated, “We had fun, but this year the Jury's work was cut out for them - the level of work submitted has not been this high since the pre-recession years. The results reflect the Jury's consideration of all the tools a creative professional has in his or her arsenal - typography, photography, color palette, layout, materials and of course, a clear and effective message."
Some Jury comments were:
"It is smart and well executed. A beautiful balance of color and monotone, of imagery and use of white space, of photo realistic imagery and photo montage, and the great level of detail work and consistency throughout each piece make this a memorable entry."
"The first time when I saw this entry it seemed to be made by a professional. Immediately I checked the entry and it was entered at the student competition."
"The food and beverage industry is a crowded market requiring branding skills that create differentiation and identification, but I believe that this class project could likely compete as a commercial product."
"There were multiple pieces that were engaging and refreshingly original from photo essays, editorial layouts, book design and advertising, all of which deserve applause."
A complete list of winning agencies can be found on the Creativity Awards site. Top award winners will be featured on the site beginning in November.
The 44th Creativity Awards for Media and Interactive Design will open to entries January 20, 2014.
The 44th Creativity Awards for Print and Packaging Design will open to entries June 9, 2014.
About Creativity International Awards
The purpose and core existence of Creativity remains unchanged since its creation by Art Direction Magazine in 1970 ~ award and recognize great design from around the world. Creativity International Awards is one of the longest running, independent advertising and graphic design competitions. Open to both students and professionals from around the world Creativity International Awards is judged by a rotating panel of advertising and design professionals who volunteer their time and knowledge without personal agenda or bias.
Creativity strives to be a self-promotion vehicle for the savvy designer or marketer - winners receive certificates, press releases, free icons and self-promotion tools, are featured online and in an app and top tier winners are featured in the traveling exhibit that appears at prominent design conferences and events around the world. Creativity International Awards follows all guidelines for ethical contests recommended by the Graphic Artists Guild. The Creativity International Awards is currently based in Louisville, KY and is a privately held company.