We feel honored to be among the 2013 Moxie Award winners. Clear TV is a great product and our creative teams had fun working with TriStar on adapting the message and creative to the Hispanic audience.
Miami (PRWEB) October 02, 2013
Omni Direct, leaders in U.S. Hispanic direct response marketing, earned the Electronic Retailer Association (ERA) Moxie Award for Best Short Form Creative in the U.S. Hispanic category for the third consecutive year.
The 2013 ERA Moxie Award for Best Short Form in the U.S. Hispanic category was awarded to the Clear TV commercial. Clear TV is a digital high definition antenna that is marketed and distributed by TriStar Products.
“We feel honored to be among the 2013 Moxie Award winners. Clear TV is a great product and our creative teams had fun working with TriStar on adapting the message and creative to the Hispanic audience,” said Alex Agurcia, founder and chief executive officer of Omni Direct. “This industry recognition is great motivation as we continue to support marketers looking to transition their products into the U.S. Hispanic market.”
The ERA Moxie Awards honors the best in television, radio, and online direct response campaigns of the year. Omni Direct won the Best U.S. Hispanic Short Form Moxie Award previously in 2011, 2012.
In 2012, Omni Direct won the ERA Moxie Award for Clave Al Ingles, a language learning system endorsed by celebrity boxer, Oscar de la Hoya. In 2011, they won Best U.S. Hispanic Short Form for Muzzy, an internationally recognized children’s language learning product.
About Omni Direct
Established in 1999, Omni Direct is the nation’s leading U.S. Hispanic full service direct response marketing company. With the experience of launching hundreds of successful DR campaigns to the Hispanic market for Fortune 500 companies, DR industry leaders and entrepreneurs alike, Omni Direct uses a best practices approach to campaign set-up, launch and management. Offering services from strategic planning, creative production, and media buying, to managing call center operations, fulfillment and customer service, Omni Direct’s focus is on delivering measurable and sustainable return on investment. The company prides itself on the quality campaigns, relationships, results, and reputation it has garnered in the industry.
About the ERA and ERA Moxie Awards
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online, and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry’s most prominent retail merchants, including eBay, Discovery Communications, Gaiam, Guthy-Renker Corporation, HSN, QVC, ShopNBC, and Thane.
For more information about ERA, please visit retailing.org.
The ERA Moxie Awards Gala is direct response marketing’s premier celebration, the honored the best direct response campaigns of the year. Moxie's famous posh blue carpet welcomed guests for a grand entrance. Visit http://www.D2Cshow.org.