Hollywood, FL (PRWEB) October 10, 2013
As the leading advocacy for female consumers, WomenCertified® is delighted to honor Hertz with the 2013 Women’s Choice Award for America’s Best in Travel in the Car Rental Services category. This award designation is based on a national survey among 1,300 women consumers and travel agents who were asked to select the brands they would most highly recommend.
“It is an honor to be named one of the most recommended brands in America by women, whom are extremely influential in today’s consumer market,” commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. “WomenCertified Inc. is the leading women’s research company in America, and having their Women’s Choice Award seal on the Hertz brand name is a testament to our continued focus on providing our customers the best travel experience with superior customer service.”
Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that major brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.
- 92% of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012)
- 9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)
According to Delia Passi, WomenCertified®, Inc., founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. Delia says, “Recognizing Hertz as an America’s Best in Travel: Car Rental Service helps ‘women guide other women’ to make smart choices when determining travel plans for her and her family”.
Hertz operates its car rental business through the Hertz, Dollar, Thrifty, and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Hertz is an inaugural member of Travel +Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition.
About Women’s Choice Award
WomenCertified® is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. To learn more, visit http://www.WomensChoiceAward.com