Addion Releases Automated Bid Management Platform, Accessible to Everyone

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Addion has released an updated version of their search platform that is disrupting the traditional enterprise model of paid search tools by giving full access to a complete paid search management tool for free.

Addion has released an updated version of their search platform that is disrupting the traditional enterprise model of paid search tools by giving full access to a complete paid search management tool for free.

Signing up for Addion’s web-based platform previously allowed users full visibility and in-depth reporting across paid search channels like Google AdWords and Bing Ads, and organic traffic pulled from Google Analytics.

The new release means free access to advanced new features including:

  • Campaign analysis and management:

> Drag, sort, add/remove, and filter columns as needed
> View all campaigns, ad groups, keywords, ad text and all metrics across engines
> Change individual bids within the interface
> Compare week-over-week metrics with one click, and spot deltas fast

  • Bid rules: Automate bidding based on predefined goal templates or your own custom targets
  • Tags: Report on themes that extend beyond normal account structure-- group similar keywords across ad groups, campaigns and engines, for reporting and bid management. (Added benefit: historical stats are available for any new tag group)
  • Reporting: Run top level metrics or dive deep into details with easy-to-use, but powerful filters, sliders, and slice & dice controls
  • User Management: Create logins for others and manage their permissions and access – perfect for agencies fed up with expensive pricing options

Useful for everyone from an individual business owner to large-scale agencies, Addion is flipping the model for the search ad tech space on its head.

For business owners and SMBs, Addion’s easy-to-understand interface instantly shows how the campaigns are doing, identifies problem areas, and provides detailed expert recommendations and instructions on how to fix them. Digging deeper is easy via clever filters, sliders and slice & dice controls. And managing campaigns just got much easier with the marketing campaign dashboard, allowing small businesses to compete with the big players.

For sophisticated agencies and business aggregators such as franchise owners, Addion not only improves campaign performance, but also allows agencies and aggregators to cut costs and eliminate “hassle” tasks through smart automation.

All of which combines to make this a unique Internet advertising platform: super-simple when you want it, and super-deep when you need it. And it continues to be free during the beta.

More information is available at: http://www.addion.com.

Get a guided tour of the new features at our webinar on Thursday at 11AM Pacific time. For webinar info please go to http://addion.com/blog/new-features-webinar-thursday-103-11-am-pacific-time

About Addion: Addion helps over 400 companies get results from online marketing. Smart small and medium-sized businesses can finally make money from their online campaigns, and agencies and business aggregators can boost results while cutting costs and eliminating time spent on low-value tasks. Our team of product managers and engineers designs and builds cool and useful stuff that does exactly what you need. We've applied lessons learned since 1999, when we worked at the company that invented paid search, and from helping businesses manage thousands of campaigns, from the tiny to the multi-million. At Addion, we know the challenges you face, and we want you to succeed!

Note: screenshots available at http://www.addion.com/screenshots-2013-10-02.

Contact: Mark Evans, CEO, mark(@)addion.com

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Mark Evans
Addion
+1 (818) 849-3703
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