Sur La Table's 2012 holiday shopping bags, designed by Creative Retail Packaging, are one of several pieces of the retail campaign that received the 2014 Graphis Design Annual Gold Award.
Receiving a Graphis Gold Award for this program is a true honor and testament to the talented team that contributed to the finished product.
Seattle, WA (PRWEB) October 04, 2013
Creative Retail Packaging, Inc.’s Design team was recently awarded the Graphis Design Annual 2014 Gold Award in the Retail category for Sur La Table’s 2012 holiday program. One of 100 companies worldwide to receive this prestigious honor, the Graphis Gold Award recognizes the world's most significant and influential works from the greatest talent in Design, Advertising, and Photography.
Using fun, playful twists on traditional holiday phrases and icons, Sur La Table’s 2012 holiday program celebrated a lighthearted sense of excitement and joy for food and cooking during the holiday season. This campaign was also successful at strategically highlighting significant values and innovative gift items for cooks, bakers and entertainers – streamlining the shopping experience and helping to save time for customers. CRP Design collaborated with Sur La Table to design the holiday shopping bags, gift cards, and store signage.
“It was a great privilege working alongside Sur la Table for their holiday program. From bags to signage, we enjoyed coming up with ways to make the holiday shopping environment fun and upbeat from the moment customers walked in the store to the moment they watched their loved ones open the perfect gift. Receiving a Graphis Gold Award for this program is a true honor and testament to the talented team that contributed to the finished product,” said CRP Creative Director Cole Johnston.
Graphis, Inc. is an international publisher of books and magazines featuring award-winning and exemplary work across various media in the field of graphic arts. Each year, the publisher awards the 100 most compelling entries worldwide with the Graphis Gold and Platinum awards and features the winning programs in hardback annual publications.
CRP is a creative agency with over 30 years of experience in the design and sourcing of custom packaging. The company’s Design division specializes in brand development, graphic and web design. CRP's creative division is based in Seattle. Sales and sourcing offices are located in Seattle, Houston, and Chicago. CRP also operates three regional distribution centers across the United States to support packaging distribution. More information about the agency, its partners and services can be found on their site at http://www.crpkg.com.