Digital Marketing Remix Launches Remixer B2B Display Advertising Awards to Honor this Year’s Best Online Display Creative

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Marketing experts from Forrester Research, IDG Enterprise, and other leading companies join Digital Marketing Remix to select winners; submission deadline is October 16, 2013.

Digital Marketing Remix, a news and community website produced by Bizo that keeps B2B marketers up-to-date with the latest in digital marketing, today announced the Remixer B2B Display Advertising Awards. The awards celebrate the best examples of B2B online display advertising creative, including traditional static advertising, rich media, video and text-based ads used on social media networks such as Facebook and LinkedIn.

“Creative for online display advertising can be quite challenging to develop, in part because of the small canvas provided by a 300x250-pixel box,” said Sean Callahan, editor of the Digital Marketing Remix. “Despite the limitations, truly innovative B2B creative is being produced, which is critical to making display ads resonate with an audience. The Remixer B2B Display Advertising Awards will give break-through ad creative the spotlight it deserves.”

Ads submitted for consideration to the Remixer B2B Display Advertising Awards will be judged based on performance, as well as the five basic elements of good online display creative: an arresting visual, intriguing headline, singular message, logo that is properly sized in relation to other visual elements, and a compelling call-to-action. Ads submitted must have run between October 1, 2012, and October 1, 2013.

The Digital Marketing Remix also today announced the panel of judges that will choose the winning entries in the Remixer B2B Display Advertising Awards.

The panel of judges features a who’s who of leaders in B2B marketing, advertising, publishing, ad technology and research:

  •     Jeremy J. Ahto -- head of brand marketing in North America, Zurich Insurance
  •     Joe Angel, president, Summit Media Group
  •     Russell Glass, CEO, Bizo
  •     Bob Melk, senior vice president and group publisher and CMO, IDG Enterprise
  •     Sheryl Pattek, analyst, Forrester Research
  •     Michael Ruby, vice president and executive creative director, SteinIAS
  •     Seth Schwartz, director of digital solutions, Harris D. McKinney
  •     Dru Shipper, vice president-director, BMO Financial Group

The deadline for entering the Remixer B2B Display Advertising Awards is October 16, 2013 and requires no entry fee. B2B marketers and agencies can enter their online display ads here. Winners will be announced on December 2, 2013 on digitalmarketingremix.com.

About The Digital Marketing Remix

The Digital Marketing Remix is a website, blog and e-newsletter for B2B marketers who want to keep pace with the latest advances in digital marketing. The Remix is edited by Sean Callahan, a former executive editor of BtoB magazine, and produced by Bizo. More than just summarizing and linking to stories, Digital Marketing Remix specifically answers the key questions of “what is it about?,” “who is impacted?” and “why is it important?” that marketers need to know when considering how the marketing mix is changing as digital continues to grow in prominence.

About Bizo

Bizo is how B2B marketers identify and reach their target audiences online. Fueled by Bizo’s audience of more than 120 million professionals around the world, including more than 85% of the U.S. business population, the Bizo Marketing Platform can precisely target business people by specific business demographic criteria. Bizo’s customers use the platform’s data management and targeting capabilities to reach audiences anywhere they travel online and engage those that come to their websites, landing pages, and social channels. Bizo has earned the confidence of more than 750 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use Bizo to impact every stage of their sales and marketing funnels. http://www.bizo.com.

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Rachel Kahn
Sparkpr for Bizo
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