We’ve reached a tipping point where app developers understand they need to do more to keep users engaged with their app.
San Francisco, CA (PRWEB) October 08, 2013
Appoxee, a fast growing mobile app engagement platform, announced today that it raised $1.8 million in additional seed funding, led by Lazarus Israel Opportunities Fund and Moshe Lichtman and included existing investors Cyhawk Ventures and Oryzn Capital, bringing total funding to $2.4 million. Based in Tel Aviv, Israel, Appoxee is quickly becoming a leading platform amongst app publishers, delivering nearly half a billion push notifications and rich messages to iOS and Android users each month. The new funding will go towards scaling product development and expanding operations in the US, with plans to open an office in San Francisco by end of year.
“We’ve reached a tipping point where app developers understand they need to do more to keep users engaged with their app,” says Itay Levy, CEO of Appoxee. “A download is meaningless if the user abandons the app. Our platform is smart, robust and makes it easy to get up and running quickly, which is exactly what app developers want.”
Appoxee has grown rapidly over the past year. Working with companies like Social Point, Sygic and Win.com, Appoxee powers a wide range of engagement campaigns across a variety of app categories including games, news, entertainment and utilities. App publishers using Appoxee typically see a 3x increase in app engagement and open rates.
Joining Appoxee to head up global marketing is Dennis Mink, former CMO at DudaMobile, another Israeli startup currently disrupting the mobile space. “With nearly 1 million unique apps in Google Play and the iOS AppStore, the competition for attention is fierce,” says Mink. “Appoxee offers some of the best mobile app engagement and messaging tools on the market to help app publishers keep their users actively engaged.”
Appoxee is a cloud-based mobile app engagement platform providing app publishers and marketers with a robust set of tools to increase app engagement and retention. Services include push notifications, in-app messaging, multi-app messaging, audience profiling, location targeting, campaign analytics and more. Appoxee is headquartered in Tel Aviv, Israel with plans to open an office in San Francisco by end of year.