Varazo Announces Release of ConversionSweeper Software for Straightforward Digital Lead Analytics and Management

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Varazo, an innovator of digital marketing software, today announced the release of ConversionSweeper software for straightforward digital lead analytics and management. ConversionSweeper, developed specifically with the needs of SAAS and subscription based businesses in mind, features lead source analytics, lead management lite and lead quality insights.

ConversionSweeper’s lead source analytics tracks leads by source, medium and campaign. The software goes beyond standard Google Analytics helping marketers identify the source of their highest quality leads. The lead management lite feature provides straightforward lead lifecycle management with simple steps to move and manage leads from contact to customer. Lead quality insights give digital marketers powerful ways to uncover the campaigns, keywords and ads that result in the highest quality leads and conversions.

ConversionSweeper offers solutions for the small business in-house digital marketer (Business Solutions), multi-user digital marketing teams (Corporate Solutions) and Agency Solutions for the online agency supporting multiple clients across multiple account managers.

According to James Lee, President of Varazo, digital marketers who operate within a short sales funnel need tools that provide real time information on the performance of their lead generation programs without getting bogged down with unnecessary complexity. ConversionSweeper serves this need by giving marketers the information they need to help them focus on their best leads and improve ROI.”

About Varazo
Varazo, Inc. is an innovator of digital marketing software including ClickSweeper for PPC management and ConversionSweeper for lead analytics and management. Varazo offers a full suite of online marketing services including PPC search marketing, PPC optimization, affordable SEO services and online marketing consulting. Varazo’s mission is to help clients implement cost effective digital marketing strategies with accurate ROI tracking, low overhead cost and analytical ad spending optimization.
For more information, contact Varazo, Inc. at 866-517-1711 or visit us at

Contact Information
Varazo, Inc.
1670 Newhall St., Suite 216
Santa Clara, CA 95050
Toll Free: 866.517.1711
Tel: 408.615.7194
Fax: 408.615.7195

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James Lee
Varazo, Inc
(408) 615-7194 112
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