New York, NY (PRWEB) October 03, 2013
Today, thousands of #GivingTuesday partners around the world – international and local non-profits as well as civic-minded businesses and corporations – begin the 60-day countdown to the second annual #GivingTuesday, to be held this year on December 3 as the start of the holiday giving season.
#GivingTuesday, which follows the widely recognized shopping events Black Friday and Cyber Monday, kicks off the holiday giving season with a global day dedicated to charitable giving, harnessing the power of social media and the generosity of people around the world to bring about real change in their communities. #GivingTuesday celebrates and encourages people to give their time, resources, talents and social media voice to a new kind of philanthropy that is about social purpose and collaboration for a better world.
The first-ever #GivingTuesday in 2012 brought together more than 2,500 partners in all 50 U.S. states. These partners created innovative fundraising and volunteer initiatives fueled by and shared on social media. Leading organizations in the sector including Blackbaud, Network for Good and Donor Perfect shared data pointing to more than a 50 percent increase in online giving on #GivingTuesday 2012, compared with the same day the previous year. Two months ahead of #GivingTuesday 2013, the number of non-profits and businesses joining in the movement is growing toward the goal of 5,000 partners, including multinational corporations and major philanthropic organizations.
“This year we are seeing so many dynamic campaigns coming together to form one community. There is so much energy and entrepreneurialism throughout the #GivingTuesday movement," said Henry Timms, #GivingTuesday founder and interim executive director of 92nd Street Y. “It has been humbling to see an idea that took root in one of 92Y’s core values – repairing the world – resonate with people, organizations, and business entities around the world who have taken it upon themselves to create new and innovative ways to inspire and facilitate giving.”
In 2013, organizations in countries around the world have joined the #GivingTuesday movement, creating initiatives in Australia, Canada and Mexico; additional countries are expected to sign on in the coming weeks. #GivingTuesday communities are joining a global movement of individuals and organizations that believe that everyone – whether a large or small donor – has a role in helping solve challenges at a local and global level.
Helen Clark, administrator of the United Nations Development Programme (UNDP), said, “I think the democratization of giving really invigorates people to think, ‘Yes I could make a difference. I could urge others to make a difference. I can demand that government make a difference.’ We want to encourage people to get engaged and to give back; it does not have to be money – it can be engagement or advocacy, raising your voice, or offering your time and expertise.”
#GivingTuesday continues to rely on the strength and voices of individuals to celebrate giving, leveraging the power of social media and technology. A cadre of social media ambassadors has emerged over the past year to help raise awareness for #GivingTuesday and the organizations that are part of the movement. By providing online resources and training to
#GivingTuesday partners, organizers hope to not only catalyze more giving, but to inspire smarter giving by building capacity for more open and transparent giving plans. Resources to help donors and organizations learn how to make smart giving choices are available from expert organizations such as Guidestar, Charity Navigator, DonorsChoose, Global Giving and others and are readily accessible online at http://www.givingtuesday.org.
“The power of #GivingTuesday is the people who make it happen,” said Kathy Calvin, President and CEO of the United Nations Foundation. “When people come together to donate their money, their time and their voices to support a cause in partnership with others, that’s philanthropy at its very best.”
#GivingTuesday Partners and Projects
Partners large and small have developed innovative programs and campaigns to encourage their employees, customers and constituents, as well as the general public, to give back this year. While the list of partners already numbers in the thousands, a few early examples show the creativity and energy that partners are bringing to the #GivingTuesday story. Examples of partner plans for #GivingTuesday this year include:
#GivingTuesday Goes Global
The #GivingTuesday movement has sparked interest in countries around the world, where people and organizations are creating their own initiatives to encourage giving – whether money, time or both. These initiatives are celebrating local heroes and providing opportunities for people to connect with local causes. Examples of new international partner programs include:
To support the global #GivingTuesday movement, the initiative relies on its roots in local communities, with Social Media Ambassadors who champion the message and garner support from individuals, corporations and public sector organizations on all continents. These Ambassadors amplify the commitments of the #GivingTuesday partners, and together they will use the next 60 days to harness the power of social media to create a great global moment dedicated to charitable giving. The #GivingTuesday community page makes it easy for the Social Media Ambassadors and Partners to connect, visit the newly launched page here http://community.givingtuesday.org.
More information, including background, partner information and tools, can be found at http://www.givingtuesday.org.
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#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 3, 2013. This effort harnesses the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.
A team of recognized experts and influencers, initially convened by leaders of 92nd Street Y and the United Nations Foundation and supported by a core group of founding partners, originally spearheaded this effort. The founding partners in 2012 included Blackbaud, DonorsChoose.org, charity: water, Darden Restaurant Group, GlobalGiving, Groupon, Iraq and Afghanistan Veterans of America (IAVA), jcpenney, Kiva, Mashable, Microsoft, Unilever and VentureThree Capital, among many others. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing counsel and resources to help build this movement.
To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit: