Baby Bytes Studios Partners with Precision Development to Create Suite of Apps for Families With Young Children

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Firm Also Announces Updated Version of Popular LullabytesTM App

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We believe a new generation of parents, plus the powerful capabilities of digital platforms, merit a completely fresh approach.

Baby Bytes Studios, founded by the creators of Baby EinsteinTM, today announced it was partnering with Precision Development of Hermosa Beach, California, to create an entirely new and original library of media- enhanced apps and digital titles for families with young children.

“Many producers entering this space are simply recycling old content,” said Julie Clark, Baby Bytes’ Mommy-in-Chief and the creator of Baby Einstein. “We believe a new generation of parents, plus the powerful capabilities of digital platforms, merit a completely fresh approach.”

Earlier this year, Baby Bytes and Precision Development quietly co-developed and released Lullabytes, the first intelligent lullabies app and sleep tracker.

“The volume of downloads and five-star reviews of Lullabytes have been fantastic,” said Clark. “They confirm our belief that the quality of content matters, and parents are looking for innovative but practical uses of mobile technologies.”

Baby Bytes also announced a Lullabytes update. In response to user requests for white noise options, eight soundscapes — four sounds recorded in nature and four white noise sounds generated by household appliances — have been added to Lullabytes as a 99-cent, in-app purchase. The original 12-lullabies concert continues to download with the app for free. iOS Universal and Android versions of Lullabytes will be released in coming weeks.

Download lullabytes for free.

Optimized for iPhone 5 Compatible with iPhone, iPad and iPod Touch iOS7 compliant

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