Brainient appoints new Commercial Director and Director of Partnerships

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London, October 4th: Brainient, the UK-based interactive video advertising company, has recently appointed Jonathan Lewis, formerly with Adgent Digital and AOL, as Commercial Director, as well as Amy China, formerly with SportsNewmedia and Smartclip, as Director of Partnerships.

Jonathan will be responsible for all commercial activities across Brainient’s active global territories as well as manage the sales, account management and creative teams. Previous to joining Brainient Jonathan spent 5 years as General Manager of AdGent Digital, establishing and running its global business as an International sales representation house and a provider of tablet and video technology platforms for advertisers and publishers. Prior to that, Jonathan held management positions at AOL Europe and senior positions at AOL UK.

Amy’s digital media experience over the last six years and her expertise in video & multi platform sales will be crucial in taking over the new Director of Partnerships role at Brainient. Her responsibilities will include prospecting, nurturing and managing relevant partners to generate revenue for the business. Prior to joining Brainient, Amy has held positions at ESPN, BSkyB and Smartclip.

Emi Gal, CEO of Brainient said: “I’m incredibly excited to add Jonathan and Amy to our ever-growing UK team, and look forward to working with them in order to continue building up the incredible momentum we’re currently experiencing at Brainient.”

Jonathan Lewis said: “I look forward to extending the impressive body of work and relationships Brainient have built up over a relatively short period of time, both in the UK and other key markets. The growth of video is already well documented, and I believe adding interactivity at scale is the next evolutionary stage. Brainient are well positioned to capitalise on this stage of development and I look forward to making that happen with our clients and partners.”

About Brainient

Brainient helps brands create cross-device interactive video experiences. BrainRolls, our brand-focused interactive video platform helps brands increase engagement rates and dwell times by adding interactivity to their videos across PCs, tablets, smartphones and Connected TVs. BrainRolls has been used in video advertising campaigns by a wide range of brands including ASOS, Disney, Coca Cola, Unilever and Toyota.

Headquartered in London, Brainient is backed by some of the most prominent investors in the world including Seedcamp, Arts Alliance, Atlas Venture and 500 startups. The company has offices in London, New York and Bucharest.

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Sabina Balea
+44782 566 2406

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