Global Vitamins Industry – New Research Available

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Reportbuyer.com just published a new market research report: Global Vitamins Industry.

This report analyzes the worldwide markets for Vitamins in US$ Thousand by the following Product Segments: Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, and Vitamin K. Specific End-Use Segments also analyzed are Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 200 companies including many key and niche players such as Adisseo France S.A.S, Aland (Jiangsu) Nutraceutical Co., Ltd., Archer Daniels Midland Co., Bactolac Pharmaceutical, Inc., BASF SE, CSPC Pharmaceutical Group Limited, DSM Nutritional Products Ltd., Lonza Group Ltd., North China Pharmaceutical Corporatioon, Vertellus Specialties Inc., Zhejiang Hangzhou Xinfu Pharmaceutical Co., Ltd., Zhejiang Medicine Company Ltd., and Zhejiang NHU Co. Ltd. Pharmaceutical Companies offering Vitamins also profiled in the report include Attrium Innovations, Inc., Avid Health Inc., BoehringerIngelheim Consumer Health Care, GlaxoSmithKline Plc, NBTY, Inc., Pfizer, Inc., Alacer Corp., Ferrosan Holdings A/S, Pharmavite LLC, Sanofi, Schiff Nutrition International, Inc., and Thorne Research Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Types I-4
Vitamin A I-4
Vitamin B Complex I-4
Vitamin C I-4
Vitamin D I-4
Vitamin E I-4
Vitamin K I-4
End-use Segments I-5
Animal Feed Additives I-5
Cosmetics I-5
Food I-5
Pharmaceuticals I-5

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Prelude II-1
Table 1: Global Vitamin and Supplements Market (2012):
Percentage Breakdown of Value Sales by Segment - Vitamins &
Minerals, Food Supplements, Digestive Aids & Enzymes,
Supplement Powders & Meal Replacements, Sports Nutrition
and Other Supplements (includes corresponding Graph/Chart) II-2
Global Vitamins Market Snapshots II-3
Recession in Retrospect and the Road Ahead II-4

2. MARKET TRENDS, ISSUES AND GROWTH DRIVERS II-6
Aging World Population Boosting Vitamin Sales II-6
Table 2: Elderly Population (65+ Years) as a Percentage of
the Total Population: 2000 & 2025 (includes corresponding
Graph/Chart) II-6
Vitamins: The Dominant Ingredient in Anti-Aging Products II-7
Table 3: Active Ingredients Usage in Anti-Aging Skin Care
Products in the US and Europe (2012): Percentage Breakdown
for Vitamins, Polysaccharides, Botanicals,
Proteins/Peptides, Enzymes/Coenzymes, and Others (includes
corresponding Graph/Chart) II-7
China: A Leading Producer and Consumer of Vitamins Worldwide II-8
Leading Chinese Vitamin Producers II-9
Vitamin and Dietary Supplements Market in China II-9
Table 4: Health and Wellness Nutrition Products Market in
China (2012): Percentage Breakdown of Value Sales by Select
Segments - Vitamin and Dietary Supplements,
Traditional/Herbal Products, Slimming Products and Sports
Nutrition (includes corresponding Graph/Chart) II-10
A US Court Charges Two Chinese Vitamin C Makers for Price
Fixing II-10
Human Healthcare Vitamins to Drive Future Growth II-10
Multivitamins Retain Upper Hand over Single-Vitamins II-11
Herbal Supplements and Functional Foods Offer Stiff
Competition to Vitamin Supplements II-12
Pharma, Nutritional and Consumer Product Companies Rule the
Vitamins and Supplements Market II-13
Table 5: Global Vitamin and Dietary Supplement Retail Sales
(2012): Percentage Breakdown of Retail Value Sales by Market
Participants - Pharmaceutical Companies, Nutritional
Companies, Direct Sellers, Consumer Product Companies and
Private Label (includes corresponding Graph/Chart) II-14
Novel Delivery Systems for Vitamins II-14
Internet Emerges as an Effective Sales Channel II-15
Regionalization of Global Brands: Business Case for Vitamins II-15
Preventive Medicines Boosts Demand for B Vitamins II-15
Vitamin D to Make a Mark in the Functional Foods Market II-16
High Entry Barriers for Synthetic Vitamin E Oil Production II-16
Vitamin E in Cosmetic Application: A Bright Future II-17
Increasing Popularity of Vitamin E as Health Supplement II-17
Functional Foods: The New Forte for Vitamin K2 II-18
Key Trends & Drivers in Animal Nutrition II-18
Demand for Feed-Grade Vitamins to Rise Steadily II-18
Table 6: Global Market for Animal Feed Additives (2012):
Percentage Breakdown of Value Sales by Additives - Amino
Acids, Vitamins and Feed Enzymes (includes corresponding
Graph/Chart) II-18

Table 7: Worldwide Feed Grade Vitamins Market by Type
(2012): Percentage Breakdown of Volume Sales for Vitamin A,
Vitamin E, Vitamin B, Vitamin C and Vitamin D (includes
corresponding Graph/Chart) II-19
Growing Meat Consumption Augurs Well for Animal Feed
Additives Market II-19
Table 8: World Market for Fresh Meat by Type (2011):
Percentage Breakdown of Volume Sales for Pork, Lamb & Goat,
Beef & Veal, and Poultry (includes corresponding
Graph/Chart) II-20
Substantial Growth Expected for Animal Feed Production Post-
Recession II-20
Table 9: Worldwide Animal Feed Production by Region/Country
(2011): Percentage Breakdown of Volumes for US, EU-27,
China, Brazil, Mexico, Japan, and Rest of World (includes
corresponding Graph/Chart) II-20

3. COMPETITION IN THE GLOBAL VITAMINS MARKET II-21
DSM and BASF: Two Largest Vitamin Companies Worldwide II-21
Table 10: Global Vitamins Market by Leading Players (2012):
Percentage Share Breakdown of Revenue for DSM, BASF, Chinese
Players, and Others (includes corresponding Graph/Chart) II-21
Presence of Select Leading Players in the Global Fat Soluble
Vitamins Market II-21
Presence of Select Leading Players in Water Soluble Vitamins
Market II-21
Competitive Scenario by Vitamin Type II-22
Table 11: Worldwide Vitamin A Market by Leading Producers
(2012): Percentage Breakdown of Output for DSM, BASF,
Adisseo, and Others (includes corresponding Graph/Chart) II-22

Table 12: Worldwide Vitamin B1 Market by Leading Producers
(2012): Percentage Breakdown of Output for BASF, DSM and
Others (includes corresponding Graph/Chart) II-22

Table 13: Worldwide Vitamin D Market by Leading Producers
(2012): Percentage Breakdown of Output for BASF, DSM and
Others (includes corresponding Graph/Chart) II-22

Table 14: Worldwide Natural Vitamin E Market by Leading
Producers (2012): Percentage Breakdown of Output for ADM,
BASF/Cognis, DSM and Others (includes corresponding
Graph/Chart) II-23

Table 15: Worldwide Synthetic Vitamin E Market by Leading
Producers (2012): Percentage Breakdown of Output for DSM,
BASF, Adisseo, and Others (includes corresponding
Graph/Chart) II-23
Carotenoids II-23
Table 16: Global Carotenoids Market by Leading Players
(2012): Percentage Share Breakdown of Revenue for DSM,
BASF, Chinese Producers, and Others (includes corresponding
Graph/Chart) II-23

Table 17: Global Carotenoid Market by Category (2012):
Percentage Breakdown of Value Sales for Beta-carotene,
Lutein, Astaxanthin, Canthaxanthin, Lycopene, and Others
(includes corresponding Graph/Chart) II-24

Table 18: Worldwide Vitamin B2 Market (2011): Percentage
Breakdown of Output by Leading Producers - BASF, DSM, ADM
and Others (includes corresponding Graph/Chart) II-24
The Historic Vitamin Cartel II-24
Major Participants and Duration of the Vitamin Cartel by Key
Vitamins - Vitamin A, Vitamin E, Vitamin B5, and Vitamin D3 II-25
Table 19: Fines Imposed on Vitamin Cartel by Vitamin Category
in US$ Million (1999-2004) II-25

Table 20: Fines Imposed on Vitamin Cartel by Vitamin in US$
Million for Leading Players Roche, BASF and Rhone-Poulenc
(1999-2004) II-25

4. GLOBAL VITAMIN EXPORT AND IMPORT STATISTICS II-26
Table 21: Global Vitamin (Natural and Synthetic) and
Provitamin Exports by Leading Exporters (2008-2011): Value
Exports in US$ Million for China, Switzerland, USA, Germany,
Singapore, France, Belgium, Netherlands, Denmark, India,
Japan, Italy, United Kingdom, Spain, Australia, and Others
(includes corresponding Graph/Chart) II-26

Table 22: Global Vitamin (Natural and Synthetic) and
Provitamin Imports by Leading Importers (2008-2011): Value
Imports in US$ Million for USA, Germany, France, China,
Singapore, Netherlands, Japan, Belgium, United Kingdom,
Canada, Brazil, Spain, Italy, Venezuela, Russian Federation,
and Others (includes corresponding Graph/Chart) II-27

5. PRODUCT OVERVIEW II-28
Definition II-28
Primary End-Uses of Vitamins in Human and Animal Nutrition
Markets II-28
Table 23: Human and Animal Consumption of Vitamins (includes
corresponding Graph/Chart) II-29
Vitamins and Discovery Dates II-29
Vitamins Supply Chain II-30
Classification by Type II-31
Vitamin A (Retinol) II-31
Deficiency II-31
Safety II-31
Benefits II-31
B-Vitamins II-31
Vitamin B1 (Thiamine) II-31
Vitamin B2 (Riboflavin) II-32
Vitamin B3 (Niacin/Niacinamide) II-32
Vitamin B5 (Pantothenic Acid) II-32
Vitamin B6 (Pyridoxine) II-32
Biotin (Vitamin B7 or Vitamin H) II-33
Folic Acid (Vitamin B9 or Folacin) II-33
Vitamin B12 (Cyanocobalamine) II-33
Vitamin C (Ascorbic Acid) II-33
Vitamin D II-34
Vitamin E (Tocopherol) II-34
Vitamin K II-34
Classification Based on Solubility II-35
Fat-Soluble Vitamins II-35
Water-Soluble Vitamins II-36
Classification Based on Composition II-38
Classification Based on Derivation II-38
Classification Based on Dosage II-38
Key End-Use Applications for Vitamins II-38
Animal Feed Additives II-38
Vitamin A II-39
Carotenoids II-39
Vitamin B II-39
Riboflavin II-39
Choline II-39
Vitamin B6 II-39
Vitamin B12 II-39
Niacin II-40
Pantothenic Acid II-40
P-Aminobenzoic Acid II-40
Vitamin C II-40
Vitamin D II-40
Vitamin E II-40
Vitamin K II-41
Human Food Supplements & Personal Care Market II-41
Food II-41
Hazards Associated with Excess Consumption of Vitamins II-41
Pharmaceuticals II-42
Cosmetics II-42

6. PRODUCT INTRODUCTIONS/INNOVATIONS II-43
Life Extension Offers FAST-C® Formulation of Vitamin C II-43
Island Abbey Foods Introduces New Range of Honibe Honey
Vitamins™ II-43
Vitalife to Introduce New Range of Minerals and Vitamins II-43
To Go Brands Introduces Children Vitamins, VitaRocks II-43
Diet Doc Introduces New Delivery Method of Vitamin B12 for
Weight Loss II-44
Nordic Naturals® Launches New Vitamin D3 Products II-44
Lipotriad Launches Lipotriad Vision Support Eye Vitamin II-44
Nutri-Align Introduces Nutri-Align Multivit II-45
Hokutou Holdings International Unveils Vitamins A and D
Supplements II-45
Kirkman® Group Launches Vitamin D 4000 IU Capsules II-45
Champion Nutrition Unveils New Range of Sports Nutrition
Products II-46
EBOOST Rolls Out Vitamin-Infused Energy Shot II-46
Nordic Naturals Releases Chewable Vitamin D3 Gummies II-46
Pharmacy Plus Introduces Reload Multivitamins Range II-46
BocaGreenMD Introduces Prena 1 Range of Prenatal Multivitamins II-46
Nature's Bounty Launches Optimal Solutions Range of Vitamins II-47
Upsher-Smith Laboratories Launches Nexa Plus Capsules II-47
Period Vitamin Unveils New Hormone Balancer II-47
Nouveau Life Pharmaceuticals Launches New Supplement Product II-47
Eternal Lifestyles Introduces Eternal Nutraceuticals™ Product
Range II-48
Bluebonnet Nutrition Introduces Line of Vitamins II-48
Carlson Laboratories Introduces New Super Daily D3 II-48
Hero Nutritionals Launches New Sugar-Free Gummy Multivitamin II-48
Vplenish Nutritionals Launches New Taste-Free Vitamin Boost II-48
Roche Introduces Fully-Automated Vitamin D Total Assay II-49
Genesis Today Introduces New Superfruit Gummy Vitamins Line II-49
PureandHealthy Introduces All-Natural Daily Vitamin Supplements II-49
XANGO Introduces New Global Brand Logo and New Nutrition
Products Range II-49
VRKSH Marketing Introduces Totalf!t Nutritional Food Supplement II-50
Native Remedies Launches NR Essentials™ Range of Vitamin and
Supplements II-50
Superior Source Launches Triple K MicroLingual Tablets II-50
Vital Health Launches Vital Essence Range II-50
Noor Pharmaceuticals Introduces New Halal Vitamins Range II-51
Alacer Launches Emergen-C Kidz Vitamin Drink Mixes II-51
Davos Life Science Launches Natural e3 Vitamin E Product II-51
SternVitamin Launches SternVit E 50% SD, a New Fat-Soluble
Vitamin II-51
Solgar Launches Vitamin D3 (Cholecalciferol) II-52
Pfizer Launches New Advanced GOLD Line of Children Nutrition
Products II-52
Principle Healthcare Introduces New Portfolio of Vitamin and
Mineral Products II-52
McNeil Unveils B Vitamins Enriched Splenda Essentials No
Calorie Sweetener Products II-52
DSM Launches Essentials for Kids and Teens Health Benefit
Solution II-52
Sedona Labs Introduces Vitamin Enriched XanthaView™ Vision
Formula II-53
Molton Brown Unveils Novel Vitalising Vitamin Products II-53
Life Time Fitness Launches New Chewable Multivitamin Products
for Children II-53
LycoRed Introduces Vitamin D3 for Beverages II-53
Upsher-Smith Laboratories Introduces New Prenatal Vitamin
Nexa Select Rx II-54
Tahitian Noni Launches Fit, a Novel Multivitamin Product Line II-54
GBG Introduces GBG 10 Vitamin II-54
Pfizer Introduces Caltrate Soft Chews II-54
Frutarom Introduces uniK2 Natural Vitamin K2 II-55
Coca-Cola Launches New vitaminwaterstur-D Drink II-55
Dabur India Launches New Vitamin and Mineral Health
Supplement Brand Nutrigo II-55
Lallemand Rolls Out Lalmin Vita D, Yeast-Based Health Product II-55
Hormel Foods Specialty Products Launches ETERNA OMEGASOURCE II-55
Nutri-Health Introduces Vitamin D3 Plus Prebiotics and D-5000
Formula II-56
Cargill Launches New Equine Feeds under the Nutrena® Brand II-56
Megafood Introduces One Daily, a Multivitamin for Children II-56
Danisco Introduces ActivK MK-7, a Long Chained Menaquinone
Vitamin K II-56
Kappa Unveils K2Vital, a Soy Free Variation of Vitamin K2 II-57
The Body Shop Introduces Natrulift and Vitamin-C Skincare
Products II-57
Vance Group Rolls Out Vance Tocotrienol II-57
Paddock Introduces Vitamin D Capsules II-57
AxxessPharma Enters into a License Agreement for Vitamin D-3
Capsule II-57
Jarrow Formulas® Introduces 5000 IU Vitamin D3 II-57
Drugstore.com Introduces VitaminEmporium.com II-58
Lip Smackers Launches New Lip Balm Line Vitaminschtick® II-58
Presperse Launches Pro-vitamin B6 Panadoxine P II-58
Upsher-Smith Launches PreNexa Rx Prenatal Vitamins with New
Formulation II-58
Continental Vitamins Launches MicroLingual B-12 II-58
Source Naturals Launches Vitamin D-3 in 2,000 IU and 5,000 IU II-59
Rainbow Light® Nutritional Systems Launches New Certified
Organics™ Multivitamin Line II-59
Kappa BioSciences Introduces Novel Vitamin K2 MK-7 II-59
Upsher-Smith Launches PreNexa Rx Prenatal Vitamins' New
Formulation II-59
Valensa Introduces Vitamin D3 Enriched Eye Pro MD™ II-60
Mission Pharmacal Unveils CitraNatal Harmony Prenatal Vitamins II-60
Bausch & Lomb Launches PreserVision Eye Vitamin and Mineral
Supplement in the US II-60
Nutrilite Introduces Vitamin D3 2000 IU plus Vitamin K2 II-60
DSM Develops Quali-D Vitamin D II-60

7. RECENT INDUSTRY ACTIVITY II-61
DSM Nutritional Products Takes Over Bayer’s Vitamin Premix
Business II-61
OPKO Health Inks Definitive Agreement with Cytochroma II-61
Vitamin Shoppe Collaborates with Reprico to Open a New Store
in Panama II-61
DSM Acquires Tortuga II-61
Liquid Nutrition Group Announces US Expansion Plans II-61
Vitamin Shoppe Acquires Super Supplements II-62
Nattopharma Acquires Minority Stake in Vitasynth II-62
Reckitt Benckiser and Schiff Nutrition Ink a Merger Agreement II-62
Royal DSM Takes Over Fortitech II-62
Church & Dwight Acquires Avid Health II-63
Mid Europa Partners Takes Over Stake in Walmark II-63
Banyan Acquires PurityLife from SunOpta II-63
Valeant Takes Over Assets of Swiss Herbal Remedies II-63
Sun Capital Partners Takes Over CornerStone Research &
Development II-63
Pfizer Takes Over Alacer II-63
Kappa Bioscience Receives Approval for K2Vital from German
Food Safety Agency II-64
Nattopharma and Indevex Biotech Ink Supply Agreement II-64
Jubilant Life Sciences Commences Operations at New Production
Facility in Gujarat II-64
Sanofi Group to Take over Unit of Universal Medicare II-64
GNC Holdings to Takeover LuckyVitamin.com II-64
Nattopharma Enters into Supply Agreement with Faun Pharma II-65
Monitor Clipper Partners Takes Over Pharmetics II-65
Dishman Netherlands Enters into Exclusive Distribution
Agreement with Charles Bowman II-65
ADM Alliance Nutrition Establishes New Feed Premix Plant II-65
Build Nutrition and Vitamin Angels Enter into Partnership II-66
DSM Takes Over Vitatene S.A.U. II-66
Iconic Brands Takes Over SBSI II-66
US Farms Enters into Partnership with Natural Supplements and
Vitamins II-67
First Clinical Study on Corneal Collagen Cross Linking
Commences in the US II-67
Adcock Ingram Holdings Takes Over Nutrilida Healthcare II-67
Danisco and Kappa Collaborate for New Vitamin K2 MK-7 II-67
VitaminSpice Gets a $5 Million Supply Order form West &
Associates LLC II-68
NattoPharmato Supply MenaQ7 to European Company II-68
Cytochroma Commences Phase II B Trial of CTAP101 Capsules in
CKD Patients II-68
ICV Capital Partners Acquires Stauber Performance II-68
MusclePharm Establishes 400 Vitamin World Retail Outlets II-68
ChromaDex Signs Agreement with Kappa Bioscience II-69
Sanofi-Aventis Forays into Chinese Vitamin OTC Market II-69
Topical BioMedics Inks Contract with The Vitamin Shoppe II-69
DSM Enters into Collaboration with Brain II-69
ACO Hud AB Takes Over J&J Consumer Nordic’s ACO Vitamin and
Nutritional Supplements Range II-70
Chugai Obtains Positive Results in Phase III study of Vitamin
D3 derivative II-70
AxxessPharma Enters License Agreement for Vitamin D-3 Capsule II-70
Carolina Natural Health Center Partners with Hmedicine.com II-70
PetSmart® Partners with GNC for Pet Dietary Supplements II-70
Gnosis Enters into Partnership and Distribution Agreement
with NattoPharma II-71
Instaflex Partners General Nutrition Centers II-71
Anlit Enters Agreement with Polpharma II-71
DSM Takes Over Microbia II-71
Emisphere Teams Up with Novartis for Drug Development II-72
SensoryEffects Acquires Cargill Liquid Vitamin Business II-72
Carlyle Group Acquires NBTY II-72
Novus Acquires IQF Group II-73
Lonza to Establish Nicotinates Production Plant II-73
National Pharmaceutical to Take Over Vida Pharma II-73
NattoPharma Signs Distribution Agreement with Gnosis II-73
Mach Completes White Hat Brands Acquisition II-74
SOHM Ventures into Specific Product Category II-74
Inverness Divests Nutritional and Vitamin Supplement Operations II-74

8. FOCUS ON SELECT GLOBAL PLAYERS II-75
Vitamin Manufacturers II-75
Adisseo France S.A.S (France) II-75
Aland (Jiangsu) Nutraceutical Co., Ltd. (China) II-75
Archer Daniels Midland Co. (US) II-75
Bactolac Pharmaceutical, Inc. (US) II-76
BASF SE (Germany) II-76
CSPC Pharmaceutical Group Limited (Hong Kong) II-77
DSM Nutritional Products Ltd. (Switzerland) II-77
Lonza Group Ltd. (Switzerland) II-78
North China Pharmaceutical Corporation (China) II-78
Vertellus Specialties Inc. (US) II-79
Zhejiang Hangzhou Xinfu Pharmaceutical Co., Ltd. (China) II-79
Zhejiang Medicine Company Ltd (China) II-79
Zhejiang NHU Co. Ltd. (China) II-80
Pharmaceutical Companies Offering Vitamins II-80
Attrium Innovations, Inc. (Canada) II-80
Avid Health Inc. (US) II-81
BoehringerIngelheim Consumer Health Care (Germany) II-81
GlaxoSmithKline Plc (UK) II-81
NBTY, Inc. (US) II-82
Pfizer, Inc. (US) II-82
Alacer Corp (US) II-82
Ferrosan Holdings A/S (Denmark) II-83
Pharmavite LLC (US) II-83
Sanofi (France) II-83
Schiff Nutrition International, Inc. (US) II-84
Thorne Research Inc. (US) II-84

9. GLOBAL MARKET PERSPECTIVE II-85
Table 24: World Recent Past, Current & Future Analysis for
Vitamins by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-85

Table 25: World Historic Review for Vitamins by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2004
through 2009 (includes corresponding Graph/Chart) II-86

Table 26: World 15-Year Perspective for Vitamins by
Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-87
Global Analytics by Product Segment II-88
Table 27: World Recent Past, Current & Future Analysis for
Vitamin A by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-88

Table 28: World Historic Review for Vitamin A by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2004
through 2009 (includes corresponding Graph/Chart) II-89

Table 29: World 15-Year Perspective for Vitamin A by
Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-90

Table 30: World Recent Past, Current & Future Analysis for
Vitamin B Complex by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-91

Table 31: World Historic Review for Vitamin B Complex by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Thousand for Years 2004
through 2009 (includes corresponding Graph/Chart) II-92

Table 32: World 15-Year Perspective for Vitamin B Complex by
Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-93

Table 33: World Recent Past, Current & Future Analysis for
Vitamin C by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-94

Table 34: World Historic Review for Vitamin C by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2004 through
2009 (includes corresponding Graph/Chart) II-95

Table 35: World 15-Year Perspective for Vitamin C by
Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-96

Table 36: World Recent Past, Current & Future Analysis for
Vitamin D by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-97

Table 37: World Historic Review for Vitamin D by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2004 through
2009 (includes corresponding Graph/Chart) II-98

Table 38: World 15-Year Perspective for Vitamin D by
Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-99

Table 39: World Recent Past, Current & Future Analysis for
Vitamin E by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-100

Table 40: World Historic Review for Vitamin E by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2004
through 2009 (includes corresponding Graph/Chart) II-101

Table 41: World 15-Year Perspective for Vitamin E by
Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-102

Table 42: World Recent Past, Current & Future Analysis for
Vitamin K by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-103

Table 43: World Historic Review for Vitamin K by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2004
through 2009 (includes corresponding Graph/Chart) II-104

Table 44: World 15-Year Perspective for Vitamin K by
Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-105
Global Analytics by End Use Segment II-106
Table 45: World Recent Past, Current & Future Analysis for
Vitamins in Animal Feed Additives by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest
of World Markets Independently Analyzed with Annual Revenue
Figures in US$ Thousand for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-106

Table 46: World Historic Review for Vitamins in Animal Feed
Additives by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-107

Table 47: World 15-Year Perspective for Vitamins in Animal
Feed Additives by Geographic Region - Percentage Breakdown of
Dollar Revenue for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets for Years 2004, 2012 &
2018 (includes corresponding Graph/Chart) II-108

Table 48: World Recent Past, Current & Future Analysis for
Vitamins in Cosmetics by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenue Figures
in US$ Thousand for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-109

Table 49: World Historic Review for Vitamins in Cosmetics by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Thousand for
Years 2004 through 2009 (includes corresponding Graph/Chart) II-110

Table 50: World 15-Year Perspective for Vitamins in Cosmetics
by Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-111

Table 51: World Recent Past, Current & Future Analysis for
Vitamins in Food by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Thousand for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-112

Table 52: World Historic Review for Vitamins in Food by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Thousand for
Years 2004 through 2009 (includes corresponding Graph/Chart) II-113

Table 53: World 15-Year Perspective for Vitamins in Food by
Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) II-114

Table 54: World Recent Past, Current & Future Analysis for
Vitamins in Pharmaceuticals by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest
of World Markets Independently Analyzed with Annual Revenue
Figures in US$ Thousand for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-115

Table 55: World Historic Review for Vitamins in
Pharmaceuticals by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-116

Table 56: World 15-Year Perspective for Vitamins in
Pharmaceuticals by Geographic Region - Percentage Breakdown
of Dollar Revenue for US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets for
Years 2004, 2012 & 2018 (includes corresponding Graph/Chart) II-117

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
US Dietary Vitamin Supplements Market Snapshots III-1
Key Statistical Findings III-2
Table 57: US Vitamins Market by Leading Brands (2011):
Percentage Breakdown of Sales for Nature Made, Nature's
Bounty, Sundown Naturals, Ester C, Private Labels, and
Others (includes corresponding Graph/Chart) III-2

Table 58: Top 10 ‘One and Two Lettered’ Vitamin Brands in
the US (2012) - Breakdown of Value Sales (in US$ Millions)
by Brand - Nature Made, Nature’s Bounty, Sundown Naturals,
Airborne, Ester C, Rexall, Natrol, Slo Niacin, L’il
Critters Immune C and Private Label (includes
corresponding Graph/Chart) III-3

Table 59: US ‘One and Two Lettered Vitamins’ Market by
Leading Players (2011): Percentage Breakdown of Sales for
Pharmavite Corp., Nature's Bounty, Sundown Vitamins, US
Nutrition, Northwest Natural Products, Upsher-Smith Labs,
Private Label, and Others (includes corresponding
Graph/Chart) III-3

Table 60: US Liquid Vitamins and Minerals Market by
Leading Brands (2012): Sales in US$ Million for Emergen-C,
Alacer Emergen-C, Joint Juice, Enfamil Poly VI Sol,
Nature’s Bounty, Emergen-C Immune Plus, Wellesse, Elations,
Mommy’s Bliss, Private Label, and Others (includes
corresponding Graph/Chart) III-4

Table 61: Top 10 Multivitamin Brands in the US (2012):
Breakdown of Value Sales (in US$ Million) by Brand -
Centrum Silver, Bausch & Lomb Preservision, Flintstones,
Centrum, One-A-Day Vita Craves, Airborne, Nature Made,
One-A-Day Women’s, Bausch & Lomb Ocuvite and Private Label
(includes corresponding Graph/Chart) III-4

Table 62: Top 10 Ingredients in Vitamin Supplements in the
US (2012) - Breakdown of Value Sales (in US$ Million) by
Ingredient - Adult Vitamins, Vitamin B, Calcium, Vitamin
C, Vitamins A & D, Children Multivitamins, Vitamin E,
Vitamin B Complex, Iron and Magnesium (includes
corresponding Graph/Chart) III-5

Table 63: US Market for Natural Vitamins (2012): Percentage
Value Share Breakdown by Retail Channel - Drugstores, Food
Stores and Discount Stores (includes corresponding
Graph/Chart) III-5

Table 64: Multivitamins’ Market Share by Retail Channel in
2012: Percentage Value Breakdown for Discount Stores,
Chain Drugstores, Food/ Drug Combination Stores,
Supermarkets and Independent Drugstores (includes
corresponding Graph/Chart) III-6
Market Trends III-6
Favorable Demographics Boost US Vitamin Sales III-6
Table 65: Percentage of Population Consuming Vitamins in
the US: 1990-2011 (includes corresponding Graph/Chart) III-7
Vitamin Pharmaceuticals Sales Decelerate during Recession III-7
Private Label Vitamins Gain Momentum III-7
Increasing Demand for Vitamin D3 in the US III-7
New and Innovative Delivery Systems for Vitamins in the US III-8
The US Market for Dietary Supplements: An Overview III-8
Vitamins: The Largest Category III-8
Table 66: US Dietary Supplements Market by Type (2012):
Percentage Breakdown for Vitamins, Botanicals & Herbs,
Specialty Supplements, Sports Nutrition, Minerals, and
Others (includes corresponding Graph/Chart) III-9
Online Sales of Vitamins and Other Dietary Supplements Soar III-9
An Insight into Select Vitamin Markets III-9
Vitamin A III-9
Table 67: US Market for Vitamin A by Leading Players
(2012): Percentage Breakdown of Revenues for DSM
Nutritional Products, BASF Corporation, and Others
(includes corresponding Graph/Chart) III-9
Beta-Carotene III-10
Table 68: US Market for Beta-Carotene by Leading Players
(2012): Percentage Breakdown of Revenues for DSM
Nutritional Products, BASF Corporation, and Others
(includes corresponding Graph/Chart) III-10
Vitamin B3 III-10
Table 69: US VitaminB3/Niacin Market with Annual Volume
Figures in Metric Tons for the Years 2003, 2005, 2008 and
2010 - A Historic Perspective (includes corresponding
Graph/Chart) III-10

Table 70: US VitaminB3/Niacin Market with Annual Sales
Figures in US$ Million for the Years 2003, 2005, 2008 and
2010 - A Historic Perspective (includes corresponding
Graph/Chart) III-11
Vitamin C III-11
Vitamin E III-11
Table 71: US Market for Vitamin E in Million Pounds for
the Years 2009 through 2017 (includes corresponding
Graph/Chart) III-12

Table 72: US Vitamin E Market by End-use (2012):
Percentage Breakdown in Volume Terms for Animal Feeds,
Nutritional Supplements, Food & Beverages, and Cosmetics
(includes corresponding Graph/Chart) III-12

Table 73: US Market for Vitamin E by Leading Players
(2012): Percentage Breakdown of Revenues for DSM
Nutritional Products, BASF Corporation, Adisseo USA and
Others (includes corresponding Graph/Chart) III-12
Vitamins Usage as Animal Feed Additives in the US III-13
Table 74: US Market for Vitamin A in Animal Feed Additives
Industry (2012): Percentage Breakdown of Revenues by
Application - Poultry, Swine, Ruminants, Aquaculture, and
Others (includes corresponding Graph/Chart) III-13

Table 75: US Market for Beta-Carotene in Animal Feed
Additives Industry by Leading Players (2012): Percentage
Breakdown of Revenues for DSM and BASF (includes
corresponding Graph/Chart) III-13

Table 76: US Market for Vitamin C in Animal Feed Additives
Industry by Applications (2012): Percentage Breakdown of
Revenues for Pet Feed, Aquaculture Feed, Piglets, Starters &
Prestarters, and Others (includes corresponding
Graph/Chart) III-14

Table 77: US Market for Vitamin E in Animal Feed Sector by
Leading Players (2012): Percentage Breakdown of Revenues
for DSM, BASF Corporation, Adisseo USA, and Others
(includes corresponding Graph/Chart) III-14

Table 78: US Market for Vitamin E in Animal Feed Additives
Industry (2012): Percentage Breakdown of Revenues by
Applications - Ruminants, Swine, Poultry, Aquaculture,
and Others (includes corresponding Graph/Chart) III-14

Table 79: US Dosage Recommendations for Vitamin E in Swine
Feed (in Mg/Kg) III-15

Table 80: US Dosage Recommendations for Vitamin E in
Poultry Feed (in Mg/Kg) III-15

Table 81: US Dosage Recommendations for Vitamin E in
Ruminant Feed (in Mg/Kg) III-15
A Snapshot of Livestock Population & Production in the US III-15
Table 82: US Red Meat & Poultry Market (2010): Percentage
Breakdown of Production by Product Type (includes
corresponding Graph/Chart) III-16
Vitamin Usage in Human Healthcare Market III-16
Dietary Supplements III-16
Vitamin C III-16
Table 83: US Market for Vitamin C in Dietary Supplements
Industry (2012): Percentage Share Breakdown of Revenues
by Single-Entity Tablets and Multivitamins (includes
corresponding Graph/Chart) III-16
Vitamin E III-16
Table 84: US Market for Vitamin E in Dietary Supplements
Industry by Leading Players (2012): Percentage Share
Breakdown of Revenues for DSM Nutritional Products, BASF
Corporation, and Others (includes corresponding
Graph/Chart) III-17

Table 85: US Market for Natural Vitamin E in Dietary
Supplements Industry by Leading Players (2012):
Percentage Breakdown of Revenues for DSM Nutritional
Products, BASF/Cognis, and Archer Daniels Midland
(includes corresponding Graph/Chart) III-17

Table 86: US Market for Synthetic Vitamin E in Dietary
Supplements Industry by Leading Players (2012):
Percentage Breakdown of Revenues for DSM Nutritional
Products, and BASF Corporation (includes corresponding
Graph/Chart) III-17

Table 87: US Market for Vitamin E in Dietary Supplements
Industry (2012): Percentage Breakdown of Revenues by
Single-Entity Supplements and Multivitamins (includes
corresponding Graph/Chart) III-18
Vitamin A III-18
Table 88: US Market for Vitamin A in Dietary Supplements
Industry by Leading Players (2012): Percentage Breakdown
of Revenues for DSM, BASF and Others (includes
corresponding Graph/Chart) III-18
Beta-Carotene III-18
Table 89: US Market for Beta-Carotene in Dietary
Supplements Industry by Leading Players (2012):
Percentage Breakdown of Revenues for DSM, BASF, and
Others (includes corresponding Graph/Chart) III-18
Cosmetics Industry III-18
Vitamin E III-18
Table 90: US Market for Vitamin E in Cosmetics Industry
by Leading Players (2012): Percentage Breakdown of
Revenues for DSM Nutritional Products, BASF, and Others
(includes corresponding Graph/Chart) III-19

Table 91: US Market for Synthetic Vitamin E in Cosmetics
Industry by Leading Players (2012): Percentage Share
Breakdown of Revenues for DSM Nutritional Products and
BASF (includes corresponding Graph/Chart) III-19

Table 92: US Market for Natural Vitamin E in Cosmetics
Industry by Leading Players (2012): Percentage Share
Breakdown of Revenues for BASF/Cognis, ADM, and DSM
Nutritional Products (includes corresponding Graph/Chart) III-19
Vitamin A III-20
Table 93: US Market for Vitamin A in Cosmetics Industry
by Leading Players (2012): Percentage Share Breakdown of
Revenues for DSM and BASF (includes corresponding
Graph/Chart) III-20
Beta-Carotene III-20
Table 94: US Market for Beta-Carotene in the Cosmetics
Industry by Leading Players (2012): Percentage Share
Breakdown of Revenues for DSM and BASF (includes
corresponding Graph/Chart) III-20
Food Fortification Market III-20
Vitamin C III-20
Table 95: US Market for Vitamin C in Food & Beverages
Industry (2012): Percentage Share Breakdown of Revenues
by Application - Cereals, Beverages, Nutrition Bars, and
Others (includes corresponding Graph/Chart) III-20
Vitamin E III-21
Table 96: US Market for Vitamin E in Food & Beverages
(2012): Percentage Breakdown of Revenues by Application -
Cereals, Beverages, Nutrition Bars, Snack Foods, and Oils
and Fats (includes corresponding Graph/Chart) III-21

Table 97: US Market for Vitamin E in Food & Beverages
Industry by Leading Players (2012): Percentage Breakdown
of Revenues for DSM Nutritional Products, BASF, and
Others (includes corresponding Graph/Chart) III-21

Table 98: US Market for Natural Vitamin E in Food &
Beverages Industry by Leading Players (2012): Percentage
Breakdown of Revenues for BASF/Cognis, ADM, and DSM
Nutritional Products (includes corresponding
Graph/Chart) III-21

Table 99: US Market for Synthetic Vitamin E in Food &
Beverages Industry by Leading Players (2012): Percentage
Breakdown of Revenues for DSM Nutritional Products, and
BASF (includes corresponding Graph/Chart) III-22
Vitamin A III-22
Table 100: US Market for Vitamin A in Food & Beverages
Industry by Leading Players (2012): Percentage Breakdown
of Revenues for DSM, BASF and Others (includes
corresponding Graph/Chart) III-22
Beta-Carotene III-22
Table 101: US Market for Beta-Carotene in Food &
Beverages Industry by Leading Players (2012): Percentage
Breakdown of Revenues for DSM, BASF, and Others
(includes corresponding Graph/Chart) III-22
Regulatory Framework III-23
FDA’s GMP Rules for Dietary Supplement Manufacturing III-23
Vitamin Imports & Exports Data in the US III-24
Table 102: US Exports of Vitamin A and Derivatives
(Unmixed) (2011 & 2012): Value Exports in US$ Thousand by
Destination Country - Venezuela, Netherlands, Singapore,
Canada, China, United Kingdom, South Korea, Taiwan,
Ghana, Nigeria, and Others (includes corresponding
Graph/Chart) III-24

Table 103: US Imports of Vitamin A and Derivatives
(Unmixed) (2011 & 2012): Value Imports in US$ Thousand by
Country of Origin - China, Switzerland, France, Italy,
Germany, Denmark, Israel, India, Canada, United Kingdom,
and Others (includes corresponding Graph/Chart) III-24

Table 104: US Exports of Vitamin B1 and Derivatives
(Unmixed) (2011 & 2012): Value Exports in US$ Thousand by
Destination Country - Canada, Japan, South Korea, Hong
Kong, Venezuela, Mexico, Netherlands, Qatar, Chile, and
Others (includes corresponding Graph/Chart) III-25

Table 105: US Imports of Vitamin B1 and Derivatives
(Unmixed) (2011 & 2012): Value Imports in US$ Thousand by
Country of Origin - China, Germany, Switzerland, Canada,
and Others (includes corresponding Graph/Chart) III-25

Table 106: US Exports of Vitamin B2 and Derivatives
(Unmixed) (2011 & 2012): Value Exports in US$ Thousand by
Destination Country - Canada, Netherlands, Japan, Mexico,
Belgium, China, and Others (includes corresponding
Graph/Chart) III-26

Table 107: US Imports of Vitamin B2 and Derivatives
(Unmixed) (2011 & 2012): Value Imports in US$ Thousand by
Country of Origin - China, South Korea, Germany, France,
and Others (includes corresponding Graph/Chart) III-26

Table 108: US Exports of Pantothenic Acid and Derivatives
(Unmixed) (2011 & 2012): Value Exports in US$ Thousand by
Destination Country - Canada, Venezuela, China, Mexico,
Vietnam, Hong Kong, United Arab Emirates, Netherlands,
Colombia, United Kingdom, and Others (includes
corresponding Graph/Chart) III-27

Table 109: US Imports of Vitamin Pantothenic Acid and
Derivatives (Unmixed) (2011 & 2012): Value Imports in US$
Thousand by Country of Origin China, United Kingdom, Japan,
Germany, Others (includes corresponding Graph/Chart) III-27

Table 110: US Exports of B6 and Derivatives (Unmixed) (2011 &
2012): Value Exports in US$ Thousand by Destination
Country - Canada, United Kingdom, Netherlands, Brazil,
Mexico, Colombia, and Others (includes corresponding
Graph/Chart) III-28

Table 111: US Imports of B6 and Derivatives (Unmixed) (2011 &
2012): Value Imports in US$ Thousand by Country of
Origin - China, Germany, Japan, Switzerland, Italy, and
Others (includes corresponding Graph/Chart) III-28

Table 112: US Exports of Vitamin B12 and Derivatives
(Unmixed) (2011 & 2012): Value Exports in US$ Thousand by
Destination - Venezuela, Canada, China, Australia, France,
Netherlands, Mexico, South Korea, Brazil, Egypt, and
Others (includes corresponding Graph/Chart) III-29

Table 113: US Imports of Vitamin B12 and Derivatives
(Unmixed) (2011 & 2012): Value Imports in US$ Thousand by
Country of Origin - China, France, Spain, Canada, India,
Denmark, and Others (includes corresponding Graph/Chart) III-29

Table 114: US Exports of Vitamin C and Derivatives
(Unmixed) (2011 & 2012): Value Exports in US$ Thousand by
Destination - China, Canada, Netherlands, South Korea,
Singapore, Japan, Brazil, Mexico, Venezuela, Hungary, and
Others (includes co

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Global Vitamins Industry

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For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: http://www.reportbuyer.com

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