Charles Hurst unveils all-new, £1 million luxury car showroom

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Charles Hurst Group Limited open the doors to its new high-tech showroom to showcase the luxury range from Ferrari and Maserati brands.

Lookers Motor Group Luxury Car Showroom
Ferrari and Maserati are premium, high-performance brands and its customers expect the best. This new, £1 million facility delivers this on all fronts.

Charles Hurst Group Limited, Northern Ireland’s biggest car retailer, today (Thursday 19th September) pulled open the doors on its new, £1 million, state-of-the-art car showroom, which has been designed and constructed to superbly showcase the super-luxury Ferrari and Maserati brands.

The high-tech new showroom – the only facility on the island of Ireland to properly showcase these world class marques – has been built to exacting Italian standards and features floor-to-ceiling windows, light-diffusing materials and an eco-friendly, carbon-cutting heating system that makes it one of the most sustainable buildings ever built in Northern Ireland.

It also features a dedicated “Atelier” – an intimate environment where customers are invited to use their creativity and imagination with a décor designed to reflect the quality and spec of Ferrari and Maserati. It also includes a ‘configurator’ which allows customers to create and visualise their dream car from a choice of exterior colours and interior materials.

Colin McNab, Operations Director at Charles Hurst, said the new showroom would transform people’s perceptions about the process involved in buying a car.

“Belfast is now officially home to the ultimate in super-luxury motoring and Charles Hurst Group is proud to be the first dealership in Ireland to unveil what is, without doubt, the best, world class facility from which to showcase the best car brands in the world.”

“Customers with an eye for style, sophistication, and, above all, exclusivity will recognise these qualities in the Ferrari and Maserati brands, and I am thrilled that this new showroom at our Boucher Road, Belfast base has been successfully designed with these qualities in mind.”

Richard Stinson Franchise Director of Ferrari and Maserati added, “Ferrari and Maserati are premium, high-performance brands and its customers expect the best. This new, £1 million facility delivers this on all fronts.”

Charles Hurst Group is Northern Ireland’s largest car retailer. A division of Lookers plc, one of the UK’s principal automotive retail and distribution groups, Charles Hurst covers 19 franchises across seven sites, offering customers across Ireland the most comprehensive choice of new and used vehicles, parts and servicing.

Founded in 1911, its headquarters are located in Belfast on a 20-acre site, making it the largest automotive retail park in Europe.

With more than 700 employees, Charles Hurst is committed to exceptional customer service, and its mission statement and policy of "Customers For Life".

Image shows from left; Matteo Torre, Regional Manager, Ferrari, Colin McNab, Charles Hurst Group Operations Director, Richard Stinson, Franchise Director, Charles Hurst Specialist Car Division and Peter Denton, Regional Manager, Maserati.

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Lookers Motor Group Luxury Car Showroom