Industry's First Modified FIAT 500L Highlighted at The Motor Trend Auto Show

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500 MADNESS, the largest provider of aftermarket parts and accessories for the FIAT 500 and 500L, adds boost in power and response for an improved experience.

MADNESS EDITION 500L

“Nearly two-thirds of consumers who are in the market to purchase a new vehicle will consider the availability and scope of accessories before making a vehicle-buying decision,” Boris Tilim, Principal at 500 Madness.

500 MADNESS, the leading innovator and provider of aftermarket parts and accessories for the FIAT 500 series, will be showcasing the industry’s first modified FIAT 500L, the MADNESS Edition 500L, at the Motor Trend Orange County Auto Show. You can visit the 500 MADNESS team and see the all-new MADNESS Edition 500L, located in the center of the main hall, next to Lexus, Acura and Honda, starting Thursday, October 3rd - 6th 2013.

“Our goal was to create a 500L that is both functional and fun,” stated Boris Tilim, principal at 500 MADNESS. “We were not interested in turning a 500L family car in to a race car. We were looking to modify the car in a way that kept it reliable and usable as a stylish family vehicle while giving it the feel and look of a performance car.”

At the Motor Trend Orange County Auto Show, 500 MADNESS will display a number of customized vehicles, including the new MADNESS Edition 500L. The new MADNESS Edition 500L includes modifications to the engine, the interior and the exterior of the automobile.

“Nearly two-thirds of consumers who are in the market to purchase a new vehicle will consider the availability and scope of accessories before making a vehicle-buying decision,” Tilim stated. “At the show in Orange County, we will showcase our capabilities and communicate that MADNESS offers proven, quality-tested parts and accessories for the new wave of FIAT vehicles.”

MADNESS Edition 500L

The new FIAT® 500L brings more interior space, more doors, more passengers, more fun and more life. Featuring expansive views with minimal obstructions of the outside world, and clever technology like the Uconnect® System for the inside, the FIAT 500L is sophisticated, fun and defined by exceptional contemporary Italian design.

To enhance the original stock design, the team at 500 MADNESS first went to work on the suspension. MADNESS Edition Lowering Springs were installed to improve the handling of the car and to also give the car a more aggressive stance. Then the team at MADNESS enlisted the assistance of Team Dynamics and had them create a custom 18” wheel for the vehicle. High performance tires were also added to complete the handling upgrade.

Next the team at 500 MADNESS focused on the stock brake system. The stock brakes were replaced with a custom made Wilwood Brake Kit, a high quality, high performance braking system for street and race cars alike.

Next, 500 MADNESS concentrated on extracting more power from the factory motor. The goal was to increase usable power and offline response. 500 MADNESS chose to go with many of their current proven performance additions that have become very popular with the FIAT 500 ABARTH and FIAT 500 Turbo owners.

The stock 500L is rated at 160HP. The MADNESS Edition 500L is currently reaching 200HP with reliable, bolt on performance parts. MADNESS was able to achieve that gain by installing their MADNESS Engine Module, custom intake system, revised throttle body, custom pulley and a custom exhaust system. In addition an adjustable throttle module was also installed to help eliminate “throttle lag.” The end result was a significant boost in power and response.

Then, to set the MADNESS 500L apart from the rest, the team paid particular attention to the exterior details of the vehicle. From chrome trim to model name badges, nothing was left untouched by the painter's brush. Exterior details that generally get overlooked, were either color matched to the vehicle, or painted in a gloss black. The end result was a more aggressive look and feel to go along with the functionality and fun of the MADNESS Edition 500L.

All the parts and accessories used in producing the MADNESS Edition 500L are available individually from 500 MADNESS. For more information on the MADNESS Edition line of FIAT vehicles or 500 MADNESS, please visit http://www.500madness.com or call 562-981-6800.

About 500 MADNESS
500 MADNESS is the largest U.S. provider of FIAT 500 aftermarket parts and accessories. With over 1,000 different products in stock, 500 MADNESS helps provide FIAT 500 owners and customizers with everything they need to customize their vehicle.

Based in Signal Hill, CA, MADNESS AUTOWORKS serves as the home to both 500 MADNESS and SMART MADNESS, the largest in stock inventory of parts and accessories for smart cars in the world. Founded in 2008, MADNESS AUTOWORKS has over 2,000 accessories that are ready to ship, helping drivers and customizers build the perfect smart car for their exact needs and specifications abroad or on site at their Signal Hill, CA facility. For more information please visit, http://www.madnessautoworks.com, http://www.500madness.com and http://www.smartmadness.com.

500 MADNESS is an independent site and company that is not affiliated with FIAT USA, FIAT Group, FIAT ABARTH, or FIAT ABARTH USA. Copyright © 2010 500 , LLC. All rights reserved. 500 MADNESS, and the 500 MADNESS logo are trademarks and/or registered trademarks of MADNESS AUTOWORKS, LLC. in the U.S. and/or other countries. All other company and/or product names, descriptions, or written content may be trade names, trademarks, and/or registered trademarks of the respective owners with for which they are associated.

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