NHL Teams Mobilize New Technology for Companies With Tickets

Share Article

Teams and Venues Provide Online Tools and Mobile Apps from Spotlight Ticket Management.

News Image

Air Canada Centre, Joe Louis Arena, Pepsi Center and Scotiabank Saddledome host NHL teams that compete with each other in the Toronto Maple Leafs, Detroit Red Wings, Colorado Avalanche, and Calgary Flames, but when it comes to making new technology available to their corporate partners and suite holders, they all join in endorsing Spotlight Ticket Management. Many of the NHL’s top venues partner with Spotlight to give their corporate customers online tools and mobile apps that drive greater value from their suites and tickets while making them easy to get on-the-go.

“Our customers tell us over and over that their suites at Air Canada Centre drive measurable business results, proving the NHL is a powerful business tool,” said Tom Pistore, Vice President, Ticket Sales, Maple Leaf Sports and Entertainment. The Centre began providing Spotlight’s online tools, sports ticket education, and mobile apps to customers in 2010, and business like Google, HP and Scotiabank have expanded the service across their regions.

Hundreds of globally recognized enterprises and small businesses have adopted Spotlight’s ROI measurement, mobile ticketing, and integration with CRM and expense reporting tools. “With Spotlight, managing tickets is easy,” said Michael Lindley, SVP of Marketing for Huntington Bank. “Spotlight has automated our process, given us a simple centralized system, and has allowed us to maintain compliance and track results at the click of a mouse.”

The mobile access and integrated technologies from Spotlight enable venues and teams to give clients more ways to drive greater value from their suites. “Spotlight’s mission is to put company-owned tickets everywhere the business user lives, on their mobile device, at their desktop or in their CRM,” said Tony Knopp, CEO of Spotlight. “Tickets are supposed to be two things: 1) fun and 2) valuable business assets. Expense reports, emails hunting for tickets, and updating CRMs are all not fun. Now our customers can get a ticket with the CRM and expense hassles covered in under a minute.”

Over 60 pro sports teams and venues provide their customers with access to Spotlight’s online ticket management application, including the ability to put tickets into Salesforce.com and a mobile app to manage and distribute tickets. Companies receive educational video clips, case studies, and whitepapers prepared by top lawyers, C-level Executives, accountants, and sports marketers with popular themes such as “How To Pass An Audit In 90 seconds,” “Avoiding The Legal Pitfalls Of Sports & Entertainment Marketing” and “Making Your Sports Marketing Pay Off.”

“Everything we do is moving online and mobile,” said Knopp. “Imagine having all of your company tickets right at your fingertips? Our mobile app and partnerships have made it a reality. The future of tickets is here today and the endorsement of so many NHL clubs is proof.”

About Spotlight Ticket Management: Spotlight Ticket Management (http://www.SpotlightTMS.com) is where tickets mean business. Spotlight makes company tickets simple by enabling companies to measure the business impact of sports and entertainment assets while staying compliant.

Described as “Necessary in Business” by CNBC, Spotlight Ticket Management offers a variety of online tools and products to help companies of all sizes use the tickets they own, buy the tickets they need, and stay compliant to all federal, state, and local regulation without adding another layer of red tape or confusing software.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carrol Van Stone
Follow us on
Visit website