Outdoor Furniture Retailer Frontera.com Grows Revenue 245%

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CEO Credits Brand Revitalization, Superior Products And Service

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Fast-growing luxury furniture retailer Frontera.com is experiencing significant revenue growth for 2013, ending August with a year-to-date increase of 245% over 2012.

Founder Harvin Moore credits 2013’s aggressive sales growth to a dedicated staff and partnership with Hayneedle.com pioneer Josh Derr, who in April launched ecommerce strategy and design company Damn Fine Creative (http://www.damnfine.com). Derr and his team have focused on reinvigorating the brand and expanding Frontera’s product assortment to keep in line with the ever-changing demands of discerning customers.

“We finally put together the right formula for success on the web,” Moore explains. “It’s a combination of the right products at competitive prices, a world-class shopping experience, and a high level of ownership in our customer service department. Really, it’s the same fundamentals that make any retailer successful.”

“Frontera.com has been a respected brand for many years, and has weathered the ups-and-downs of ecommerce success while many companies have come and gone,” Josh Derr points out. “From our experience growing successful ecommerce brands over the past 15 years, working with Frontera.com is a no-brainer.”

2013 marks Frontera’s 21st anniversary. What began as a local Houston furniture store, founded by entrepreneur Harvin Moore, slowly grew to become a thriving online business.

“In the early days of online retail, there weren’t many competitors in the outdoor furniture marketplace,” says Moore. “We benefitted greatly by the virtue of being one of the first, but it was our dedication to providing a high level of quality and service to our customers that really gave us the reputation we enjoy today. Since then, of course, online retail has exploded, and though the fundamentals are the same, we work harder than ever to gain satisfied customers.”

Frontera.com specializes in “Fine Furniture for the Home & Garden” with a wide variety of outdoor seating and dining collections. The store also offers a wide variety of woven furniture, hammocks, Adirondack chairs, planters, patio umbrellas, outdoor rugs, and other luxury patio furnishings from brands like Kingsley-Bate and Barlow Tyrie. Frontera is perhaps best known for its private label branded World’s Finest Rocking Chair. Designed for ultimate comfort, and constructed of solid Brazilian cherry, the rocker can be enjoyed in homes and resorts around the world.

For more information, contact Josh Derr (josh@dfcreativeagency.com) or visit http://www.Frontera.com.

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Josh Derr

Josh Derr
@fronteracom
since: 12/2009
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