BlueMessaging Brings AdChat To Boost Consumer Engagement

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Artificial intelligence platform for live customer support.

AdChat is an interactive chat window that can [...] engage in natural dialogue with brand and product support.

BlueMessaging, a cloud and intelligent platform solutions company founded in 2010, is releasing AdChat, the newest feature of the BM platform. AdChat expands on traditional information-only support by providing a simulated intelligent agent that responds in real-time to customer queries. AdChat is an interactive chat window that can be embedded into display, search, and social media advertisements, and allows consumers to engage in natural dialogue with brand and product support. Moreover, AdChat can influence purchasing decisions with targeted deals, discounts, and promotions generated in response to specific queries.

"New digital ad spaces like blogs and social networks have demanded brands rethink their marketing and communication strategies," according to Juan Vera, CEO of BlueMessaging. "[With AdChat,] no matter where they are or what device they’re using, consumers will receive the information they need in order to make purchasing decisions."

According to Google, over 59% of smartphone users search for product information on mobile devices. BlueMessaging’s goal is to help businesses maximize their mobile and digital communications without having to hire additional customer support specialists. AdChat effectively identifies consumer needs, provides product attributes, generates sales leads, recommends products, triggers email and business actions, automatically generates consumer segmentation data, and promotes natural language, "multichannel" engagement across digital networks.

An AdChat initiative developed for a consumer electronics company, for example, can greet a prospective customer from a chat window or display and social media ad, answer questions about product specifications automatically with keyword detection, and then provide additional information in the form of promotions and relevant offers. Support from the AdChat’s agent becomes increasingly specific and targeted based on consumer input. "By being always on and relevant, consumers remain engaged through the customer decision journey." Additionally, BlueMessaging charges only for "engagement."

In July 2013, BM partnered with a leading US CPG company and completed more than 10,000 weekly conversations. The AdChat display unit enjoyed a 1% click-through rate, as opposed to the 0.19% industry standard. The average engagement rate across all conversations was above 35%.

For more information about BlueMessaging’s AdChat, please visit and watch our video at bluemessaging.com/ad-chat or call 212- 210 3764.

About BlueMessaging

BlueMessaging was founded in 2010 in order to solve "digital miscommunication blues." BlueMessaging helps organizations communicate and automate business processes with their collaborators and clients across multiple digital channels, including SMS, e-mail, chat, and social networks using artificial intelligence technology.

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Marisol Perez
BlueMessaging
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