Chief Ingredient and the Direct Marketing Association Partner-Up for a New Twist in Driving Attendees to the Booths at the DMA2013

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Chief Ingredient and the Direct Marketing Association are facilitating the DMA2013 Scavenger Hunt, an innovative way of connecting exhibitors with attendees.

The Direct Marketing Association (DMA) and Chief Ingredient are pairing together at the Annual DMA Conference, in Chicago, IL on October 12-17. Together, they will facilitate the DMA2013 Scavenger Hunt. The event gives over 200 marketing leaders a chance to bring their brands to life and actively engage with industry professionals.

With the DMA2013 Scavenger Hunt, attendees are encouraged to find the participating exhibitors and at each booth they engage with, they receive not only a chance to win a prize from that exhibitor, but also the daily grand prize. The more booths they engage with, the more chances they have to win. For the DMA2013 show, Chief Ingredient has integrated with the attendee registration software, Orchid, and attendees can participate with only their badge number.

Chief Ingredient’s software, Blazon, which powers the Scavenger Hunt, takes care of the promotion creation, entries, data management, winner selection, and more - the exhibitors only have to strike up a conversation with the attendees that show up to their booth. The exhibitors will receive a list with details on each attendee that entered their promotion. Meanwhile, the DMA2013 is providing signage throughout the Exhibit Hall to promote all of the companies participating in the hunt.

Participating exhibitors can choose to offer their own daily prize, while the DMA2013 is offering a daily grand prize of $500. Winners of the scavenger hunt and all the participating exhibitors will be announced at the DMA Village at 4:30 p.m. on Monday and 3:30 p.m. on Tuesday during DMA2013.

For more information on the DMA2013 Scavenger Hunt, contact Alane Boyd, Vice President of Chief Ingredient, at 619-365-9097 or info(at)chiefingredient(dot)com.

About Chief Ingredient, Inc.

Chief Ingredient is a full service social media and marketing consulting company that builds promotions and marketing strategies for their clients based off their long-term growth goals. Founded in 2007 by Micah Johnson, Chief Ingredient’s experts have built successful marketing campaigns for some of the most influential companies nationwide.

In 2009, Chief Ingredient came released a proprietary software-powered solution: Blazon. The combination of Chief Ingredient’s consulting experts and Blazon has given the company the ability to qualify sales leads, generate likes and boost social engagements for their clients with jaw-dropping conversion rates. For more information, visit, follow us on Twitter at or follow us on Facebook at

About the Direct Marketing Association

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million total jobs in the US.

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Alane Boyd
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