MoveCU Finds That Small Credit Unions Top for Consumer Desirability, Again

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Rating Website Names Top 10 in the Nation- Top 2 are from Des Moines, IA

MoveCU, the first website to grade credit unions for consumer desirability announced its latest review of the nation’s credit unions. The first 8 of the Top 10 were no larger than $59 million in assets. This is based on Federal Government data as of June 2013 and it supports MoveCU’s first review in December 2012, where the Top 5 averaged just $31 million in assets. The website’s Top 100 list can be found at

Bigger Isn’t Always Better, But Evidently Des Moines Is

MoveCU quickly finds, maps and grades credit unions based on a zip code or city name. As of June 2013, MoveCU rated $29 million Capitol View (Des Moines, IA) and $41 million Des Moines Police Officers credit unions as the top rated. They were previously #2 and #4 respectively, in the website’s December 2012 review. Little Rock Fire Department (Little Rock, AR) slipped from its previous #1 spot to #3. The $4.5 million Decatur Policemen (Decatur, IL) was rated at #4 and the $6.0 million Revere Firefighters (Revere, MA) completed the Top 5 listings. “This proves two things,” says website co-founder Kevin Dawson, “One is that bigger is not always better and two, credit unions that can completely focus on the needs of their members are very, very desirable.” Continued Dawson, “and whatever they are doing in Des Moines is working.”

Powered by the CU-Shopper© Search Engine

The heart of the website is MoveCU’s proprietary CU-Shopper© search engine, which uses NCUA 5300 Call Report data to analyze every credit union in the nation. Unlike financial rating agencies, CU-Shopper uses a 15-point matrix concentrating on price, quality and convenience factors, as it relates to consumer desirability. “We purposely devised a consumer-centric scale” said Dawson, who continued “we find the credit unions who are most likely to provide the best consumer experience, based on the overall value they give their members.”

About MoveCU

MoveCU is the brainchild of Kevin Dawson and Jason Smith. Together with their fathers Dave Dawson and Pat Smith, the four are members of Orien Investments LLC, which develops and owns MoveCU and CU-Shopper. The company operates offices in Santa Barbara and San Luis Obispo California. They may be contacted by mail to 505 Bath Street, Santa Barbara CA 93101, emailing news(at)movecu(dot)com, calling 855-542-3007 or by fax 805-545-5465

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Jason Smith
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