E-commerce is increasingly viewed as a viable alternative to traditional shopping, and consumers have become confident with online transactions.
Melbourne, Australia (PRWEB) October 07, 2013
The Online Women's Clothing Sales industry in Australia has thrived over the past five years, despite a subdued retail environment that has plagued traditional bricks-and-mortar stores. Online retailers have benefited from a substantial shift in the way consumers are conducting transactions. According to IBISWorld industry analyst Lauren Magner, “global economic uncertainty and instability in financial markets led to many consumers seeking greater choice and value, particularly as consumer sentiment and discretionary spending declined”. The unparalleled and diverse range of products offered through the online retail space combined with highly competitive prices has provided consumers with greater choice, flexibility and convenience, without geographical boundaries. Over the five years through 2013-14, industry revenue is expected to grow by an annualised 22.8% to reach $597.4 million.
“Rapid growth in internet and broadband penetration, combined with greater technological literacy and improvements to security and payment systems, has encouraged many consumers to shop online,” says Magner. E-commerce is increasingly viewed as a safe and viable alternative to traditional shopping, and consumers have become more confident with online transactions. The relative convenience and ease of shopping online from home or at work has also contributed to the surge in demand, particularly from time-poor consumers. This trend in consumer behaviour is expected to continue, contributing to an 11.8% increase in revenue in 2013-14. The Online Women's Clothing Sales industry exhibits a low level of concentration. Significant operators include Premier Investments Limited, Myer Holdings Limited, David Jones Limited, and Specialty Fashion Group Limited.
As online retailing becomes more normalised, it is expected that revenue will slow marginally. The industry's potential customer base is expected to expand substantially as Australia's ageing population becomes more tech-savvy. In addition, growth in online shopping through smartphones and tablets will provide existing retailers with the opportunity to reach a wider audience. An increasing number of traditional retailers are expected to set up online operations to complement their existing sales in response to strong consumer demand. However, competition from bricks-and-mortar clothing retailers is expected to intensify, as these operators invest in delivering a higher level of service, and improving overall customer experience.
For more information, visit IBISWorld’s Online Women’s Clothing Sales in Australia industry report page.
Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau.
IBISWorld industry Report Key Topics
Pawn shops offer secured loans to individuals, who then provide items of personal property as collateral. These firms also retail used goods that are often acquired from unpaid loans or are purchased directly from consumers. The industry excludes companies that only provide unsecured loans or only sell second-hand goods.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.