Peerius launches SMART-media solution to help retailers bridge the gap between content and sales

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Solution connects editorial and blog content with sales, to drive 68% increase in units purchased, and account for 6.3% of total sales during MyTights.com pilot.

'No-one else is offering this deep integration between catalogue and content based on such detailed semantic analysis of all text – linking product attributes with content in a way that is relevant to the store.'- mytights.com Founder, Laura Godsal

Peerius, Europe's leader in omni-channel personalisation, has added to its suite of SMART personalisation solutions with the launch of SMART-media, a solution designed to drive revenue by converting more browsers into buyers. SMART-media bridges the gap between the product catalogue and recommendations, and content such as blogs, forums and Twitter.

Drawing on sophisticated content analysis and deep catalogue integration, SMART-media is the most comprehensive content marketing solution currently available to online retailers. Easy to configure and manage, the solution offers a wide range of capabilities, all of which give retailers the ability to do more with content designed to engage and inspire consumers - by directly leveraging it to drive sales.

SMART-media capabilities include:

  •     Leveraging content: The solution automatically places highly relevant product recommendations alongside blog and editorial content and within discussion forms.
  •     Enriching product pages: The solution adds to product descriptions by recommending relevant blog posts, editorial content and discussion forum threads.
  •     Enabling social integration: SMART-media embeds edited twitter feeds alongside products – selecting tweets based on tags and using sentiment analysis to filter out negative content and competitor mentions.
  •     Driving engagement: The solution boosts email campaign open and click through rates by personalising 'in mail' content and product recommendations; and uses highly relevant blog and editorial content block placement to encourage engagement and reduce home page bounce rates.

The solution has already proven its effectiveness during a pilot programme, which saw SMART-media employed extensively across http://www.mytights.com. By placing highly relevant product recommendations alongside blog content, and via versa, the solution boosted units purchased by 68%, and accounted for 6.3% of total sales during the pilot, which was carried out January 2013.

Commenting on the results, mytights.com founder, Laura Godsal, said: "No-one else is offering this deep integration between catalogue and content based on such detailed semantic analysis of all text – linking product attributes with content in a way that is relevant to the store.

"The headline result is that people clearly put more in their basket if they have engaged with SMART-media surfaced content first. There is no question the solution has delivered against our goal, which was to drive sales by more closely integrating all our great blog content with the transactional store site."

SMART-media uses detailed semantic and sentiment analysis of content and deep integration with product attributes to surface appropriate product recommendations and content, for instance according to products and types of product attributes mentioned in content. The solution works across all touch points - web social, blogs and email - to offer an omni-channel solution.

Roger Brown, CEO at Peerius said: "Retailers understand the need to engage with shoppers, who spend 90% of their time on ecommerce sites browsing but only 10% buying. If you don’t engage with and enable that browsing behaviour, you’re only in that 10% and competing on price.

"As a result, retailers have increasingly invested in delivering engaging content, but that content has been largely siloed with no effective link to the product catalogue, so content is simply not monetised effectively. SMART-media bridges that gap to ensure retailers can re-use content and, vitally, leverage it to directly drive sales."

For more information on Peerius SMART-media, visit http://www.peerius.com/smart-solutions/smart-media/.

Notes for editors

About Peerius
Founded in London in 2007, Peerius is Europe’s leader in omni-channel personalisation.

Through its SMART suite of personalisation tools, Peerius personalises each customer’s shopping experience, one to one and in real time at every stage of the customer journey. Each individual customer sees product suggestions, messages, promotions, images and campaigns that are personally relevant to them. The result is a proven model for increased sales for retailers, and a better, richer experience for their customers.

Peerius works with some of the best know high-street brands in Europe, including Arcadia Group, Ted Baker, Wickes, Beaverbrook’s, Office, Superdry and Superdrug.

For more information, please contact:
Stephanie Poh
Marketing Manager
Stephanie.poh(at)peerius(dot)com

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Stephanie Poh
Peerius
+44 2033974935
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